cbrackin has picked a winning print design

For $375 they received 62 design concepts from 13 designers!

  • Award 1
    update 6  by smarikaahuja

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:18-Feb-13 9:18 p.m. GMT

Ends:28-Feb-13 11:59 p.m. GMT

Awards

Award 1: $375, was awarded to smarika...

Formats

JPG, Vector EPS, Layered PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: AOT_New.jpg (417.6 KB)

Uploaded on 18-Feb-13 8:59 p.m. GMT

File 2: Americus_Classic_787.jpg (462.9 KB)

Uploaded on 18-Feb-13 9 p.m. GMT

File 3: CUV_Full_Angled.jpg (578.3 KB)

Uploaded on 18-Feb-13 9:01 p.m. GMT

File 4: AmericanOmnic2009Mihov... (3.7 MB)

Uploaded on 18-Feb-13 9:08 p.m. GMT

File 5: R-1.jpg (3.6 MB)

Uploaded on 18-Feb-13 9:10 p.m. GMT

File 6: CLT.jpg (1.3 MB)

Uploaded on 18-Feb-13 9:13 p.m. GMT

File 7: STR_Tread.jpg (113.4 KB)

Uploaded on 18-Feb-13 9:14 p.m. GMT

File 8: Crusade_SUV.jpg (1.8 MB)

Uploaded on 18-Feb-13 9:14 p.m. GMT

File 9: Venezia_HP_B_2.png (229.1 KB)

Uploaded on 18-Feb-13 9:15 p.m. GMT

File 10: aot-logo.psd (1.2 MB)

Uploaded on 15-Mar-13 3:17 p.m. GMT

File 11: AmOmni_GoldLogoC.eps (64.2 KB)

Uploaded on 15-Mar-13 3:19 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

American Omni Trading

What do you do?

We import tires by container load quantities to large wholesalers throughout the US.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

1/3 page color ad

What is your industry?

Other

Describe the target audience for your print design

We are targeting select wholesalers and retail operations that are looking for an honest company to do business with. Most of our target market would be male oriented business owners. I have put in my files a 2013 MTD Media Kit which explains the demographics further.

What 3 things would you like to communicate to your audience through your print design?

Professional customer service
Honest Company
Wide range of products offered
Our competitors are distrustful, hard to do business with and do not offer many of the attributes we have. Without pointing a figure at them directly, we want to have a "quiet" ad that gets our point across.

What print design styles do you like?

I like the Hankook ads that you can find in previous issues of the Modern Tire Dealer magazine.
Also, we are looking for an ad that shows the tires we represent in a good style, maybe stacked, maybe linked or maybe just a tread profile. I want something that is new and fresh that gets our values (3 items listed above) across to the dealer with a clearly defined tag line.

What colors do you want to see in your print design?

Black, Blue, Gold, White, Red

What colors do you NOT want to see in your print design?

Pink, Yellow, Brown

What adjectives should best describe your print design?

Fresh
Exciting
Long Term

How will you use the print design?

1/3 page ad in the Modern Tire Magazine tied in with other uses in print we have.

What content must be included in the print design?

AOT logo
Americus Tire Treads (Americus, CUV, CLT)
Crop Max Photos (2 photos, labeled Mihovil and R-1)
Omni Trail Tire Treads(1 photo, STR)
Venezia Tire Treads (3 photos)

Brief updates

25-Feb-13 3:03 p.m. GMT
I need more time so we can have more creatives entered. I am still waiting on the "one"! This is a very crucial ad to our company and we want to make sure we get our points across as we will be using this in many different ads.
15-Mar-13 3:17 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-Mar-13 3:19 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.