For $300 they received 118 design concepts from 14 designers!
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Starts:16-Feb-13 3:09 p.m. GMT
Ends:23-Feb-13 3:09 p.m. GMT
Award 1: $300, was awarded to desiigo
JPG, Layered PSD
Preview: crowdSPRING Contract
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Blooming Twig Books
We publish books.
Book cover - full spread
6x9 front & back,
Dust jacket flaps (author bio on one side, book description on other)
Entertainment and Sports
Canadian hockey families:
80% of book buyers "Hockey moms" between 30-50 years old
20% of book buyers "Hockey dads"
Hockey policy makers
1. Motion - youth hockey (something flashy, colorful, edgy, youthful, but aggressive)
2. Edgy / scandalous (just a little bit - the author called certain people who didn't oppose body checking in PeeWee hockey "morons" in a blog article) - also, adults are the problem - they often get too serious with the kids - it should be all about the kids. One of the concepts throughout the book is that adults put on their "moron helmet" when in the youth hockey world. Another great concept would be a guy climbing up the boards of the hockey arena like Spider-Man, because the referee made a bad call... (The author pulled him back down - and this was at a 8-10 year olds hockey game!)
3. Clean but punchy design (Simplicity is key, but with a real punch of color, activity, use of font with the title, image or something that really makes the design punchy.
Here are a few examples:
Clean, with reference to children in sport:
Made to Stick
Bright, vibrant colors - make you want to pick book up off shelf from 20 feet away.
Author's other book:
Bright, edgy. Mix of masculine & feminine. Bold white, yellows, oranges. Want women to be drawn to cover, but men be attracted to it as well.
Feminine colors like pink, pastels are probably not great, but don't want to rule them out either.
clean, edgy, scandalous, family-friendly, brutal, honest, cold vs. warm, young, vibrant, pops, bold, sporty, earthy, dirty, spectacular, hopeful, active
Cover of a book - dust jacket.
Subtitle: The Behind the Scenes Story of Minor Hockey
Author: Todd Millar
You can put filler text on the back and flaps for now.