US Neuropathy One page Ad
a print design project by GraMedica16137

Creative brief

The buyer added updates to the brief. Read them.

Business Name

US Neuropathy Centers

What do you do?

Centers of Excellence where foot surgeons don't just give pills to cover-up the pain, we try to find the source of nerve damage that leads to the nerve symptoms.

How many pages of print design do you need?

1 page ad for a regional/national ad campaign

List the size requirement(s) for your print design

Full page magazine and 1/2 page magazine - I don't have specifics yet.

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

This ad should be designed to reach general adult population from mid-40's to 70 years old.

What 3 things would you like to communicate to your audience through your print design?

Need to grab the attention of those who have numbness/burning/pain in their feet and legs

Where other doctors don't know why they have it or that nothing can be done, we may have the answer

Where other doctors don't want to see them, we do "Because We Care"

What print design styles do you like?

I don't know

What colors do you want to see in your print design?

Soothing colors -light blue maybe some hints of yellow - usually a nerve color.

We want the reader to feel relief when they see this ad.

What colors do you NOT want to see in your print design?

I don't know

What adjectives should best describe your print design?

Accurate
Modern

How will you use the print design?

In-flight magazine

What content must be included in the print design?

See attached file