The World of Ageless Book Cover
a print design project by agelessbeing

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Ageless Being, LLC

What do you do?

We train people to powerfully deal with aging

How many pages of print design do you need?

color book cover (front, spine, & back)

List the size requirement(s) for your print design

front and back are 6" x 9" trimmed book size, don't have exact spine width yet, probably 1/2"

What is your industry?

Other

Describe the target audience for your print design

mostly people over 30, men & women, any location, all income levels, any occupation, any industry, high school & above education level, people committed to healthy living, people proactive about their future, people committed to achieving at any age, people that do not have retiring as their goal or purpose in life, and people interested in self development/improvement.

What 3 things would you like to communicate to your audience through your print design?

1. The possibility of their transformation from aging to ageless --- and the possibility of the transformation of aging for all of humanity. We are committed to a new world of ageless living for everyone. This is our life's work.

2. The extraordinary code of the Phoenix myth provides the opportunity for being free, powerful, and effective in life at any age. In this myth, we have discovered seven keys to access being youthful at any age.

3. The time to choose an ageless life is now. Choosing ensures that the rest will be the best by design. To win the second half of the game of your life, you must choose. That's when an ageless life begins.

What print design styles do you like?

We are open.

What colors do you want to see in your print design?

We are not committed to any particular color. Perhaps, black, red, white, maybe fiery colors in the image of a Phoenix.

What colors do you NOT want to see in your print design?

soft colors: pink, pastels, grey

What adjectives should best describe your print design?

big, bold, crisp, dramatic, eye catching, simple design (not complicated)

How will you use the print design?

printed book cover in color

What content must be included in the print design?

front cover: book title = ME AGE? (some space?) NO! (perhaps use the standard red no symbol i.e. circle with a diagonal line, with "AGING" in the middle), author name = RON ZELLER ------- spine: same content as front cover ------- back cover: promotional material with an extraordinary eye-catching fiery inspiring Phoenix bird in flight who's piercing eyes are looking directly at the reader of the cover, ISBN number/bar code, picture of author