New Book Cover for Makeover Kindle Book
a print design project by fashionfox

Creative brief

Business Name

Plus-Size-Magazine.com

What do you do?

Plus-Size-Magazine.com is a plus size fashion news website for curvy women, as well as for big and tall men. We bring unique contents to our readers, with exclusive interviews with brand designers, fashion deals to save money on plus size clothing and style advice to look great.
This design is for the cover of our new Kindle about makeovers for women over 40. The book needs a better cover than the current one. We need an English version and a French version (same design, but text in another language).

How many pages of print design do you need?

2

List the size requirement(s) for your print design

This a book cover for a Kindle book.
Here's what Amazon.com says:
Requirements for the size of your cover art have an ideal height/width ration of 1.6, this means:
• A minimum of 625 pixels on the shortest side and 1000 pixels on the longest side
• For best quality, your image would be 1563 pixels on the shortest side and 2500 pixels on the longest side

What is your industry?

Publishing and Media

Describe the target audience for your print design

Target audience is made of females, aged 40 to 65. They are curvy and wear plus size clothing. They like fashion, but fashion does not seem to like them, as most stores do not cater to their size. Most fashion magazines do not address their needs either. Their income is average or slightly lower than average.

What 3 things would you like to communicate to your audience through your print design?

- Finally a style book for curvy women
- It's Easy to look great without spending too much
- Pragmatic advice from the experts and readers of Plus-Size-Magazine.com

Here are the current covers that you need to improve (but keep same text):
www.amazon.com/Makeovers-Women-Plus-Size-Magazi...
http://www.amazon.fr/Relooking-pour-Rondes-Ma-G...

What print design styles do you like?

http://bookcoverarchive.com/book/the_great_brai...
http://www.amazon.com/Frumpy-Fabulous-Flaunting...
http://bookcoverarchive.com/book/rebound

What colors do you want to see in your print design?

As you see fit

What colors do you NOT want to see in your print design?

As you see fit

What adjectives should best describe your print design?

Impactful, Useful, Pragmatic, For Women, Stylish

How will you use the print design?

This book cover for our new Kindle Book. This a how-to guide to help curvy women look great on the cheap. They get advice according to their body shapes, according to the event they are attending (party, mother of the bride, business presentation, etc.). Advice on how to spend less, with ways to accessorize a dress, even to sew one's own dress.

What content must be included in the print design?

Use the same text and logos as on the current covers:
www.amazon.com/Makeovers-Women-Plus-Size-Magazi...
http://www.amazon.fr/Relooking-pour-Rondes-Ma-G...