Concept design and production of print ads
a print design project by allinc

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Classic World of Travel

What do you do?

We need help to produce ads for print in newspapers and magazines. The award is for the first ad that we want you to produce for us and a short discription of the concept that you think of, so that we can decide who to continue with, Please tell us your price for the whole project. We want you to create a concept that we can reuse several times with just smaller adjustments in the offers and prices. So this is both making actual ads and creating an advertising concept. We want you to create ads in 5-6 formats and sizes. When we are happy with the ads, you should deliver ads in format ready for us to send to the newspapers for printing. We need ads for both normal daily newspaper quality and for print in Monthly magazines with glossy high quality paper. It might be possible to use the same, but just so that you have this in mind when creating the ads. The formats we need is full page, half page, ¼ page and skyscraper format. You need to provide us with guidelines of the advertising concepts, color codes that you have used, fonts and sizes and so on so that we can continue to use the concept that you have created for us.

To start of we want you to create one ad in the size of a ½ page where we mainly promote a boat hire but also showing other products that we offer. Attatched is a drawing that shows how we are thinking, pictures are also attatched for you to use, if you prefer you can use others from classicworld.se. This first ad will be the one we use to decide wich freelancer we will continue the project with.

How many pages of print design do you need?

5-6 but one to start of with to decide who to continue the project with.

List the size requirement(s) for your print design

192 x 124 mm for the half page design.

What is your industry?

Other

Describe the target audience for your print design

Classic world offers high end products to people with high income. We are not expensive, it is always value for money, and that is what our customers expect from us as well. We need to reach people in the age of 55+

What 3 things would you like to communicate to your audience through your print design?

Live in a castle, be the captain on your “own” riverboat, have a ski trip in an exclusive chalet in the alps with your own staff taking care of your family – all at surprisingly affordable rates.

What print design styles do you like?

We would like a warm and exclusive feeling.
Exclusive but still affordable travel packages for experienced and demanding travellers who want something different for their holiday.

What colors do you want to see in your print design?

The brand is Classic World of Travel, we will keep the same logo and name and colors that is used at classicworld.se

What colors do you NOT want to see in your print design?

use the colors you find at classicworld.se and feel free to ad new colors if you prefer but with the same tatch.

What adjectives should best describe your print design?

Warm, Exclusive, High end,

How will you use the print design?

Newspapers and Magazines

What content must be included in the print design?

website www.classicworld.se and phone number 08-22 80 70
A price example