Design giftcard
a print design project by Jarlekristiansen

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Tonerweb

What do you do?

Shop that sells office supplies. With a focus on selling ink and toner

How many pages of print design do you need?

2

List the size requirement(s) for your print design

A gift card witht fron and backside.
105 high x 148 long A6

What is your industry?

Advertising and Marketing

Describe the target audience for your print design

Gift Card will be inserted into the magazine as an attachment in magazines.
Important that the reader sees at once that it is a gift card for ink and toner.

What 3 things would you like to communicate to your audience through your print design?

-Cheapest-commerce online store selling ink and toner - (Free ink for new customer)
-We help customers find the right ink for printer
-That we are an online store for both private and business

What print design styles do you like?

On the front, it is important that it is clear that it is a gift card for ink and toner on the page.

See appendix for an example of a gift certificate.

You are free to choose whether it might be best to have the image of ink or toner boxes on the front or back.

If you want to use ink or toner cartridges pictures so use the best-selling and famous. Search up images such as CLI-8BK and Q2612A

It is important to give the impression that we have all brands all machines.
Maybe a strip at the bottom with pictures of all the famous brands, such as, hp, canon, brother etc.

What colors do you want to see in your print design?

Would like something that is incidental to the homepage www.tonerweb.no
Wishes and the gift card will be noticed

What colors do you NOT want to see in your print design?

dont have any

What adjectives should best describe your print design?

get attention and get the customer to order now

How will you use the print design?

companies and private

What content must be included in the print design?

Page 1:

"Gavekort kr.
100,-"

Text
"Norges største nettbutikk på
blekk og toner"
"Tonerweb.no"



In the left corner of page 1
"Gavekort kode
12345 "


In the right side
"Ny kunde = Gratis blekk"


Or if you have other suggestions on page 1, you are welcome with suggestions


The back / page 2

With clear letters / headline
"Totalleverandør av kontorrekvisita for bedrifter og private.
Velg blandt 10.000 varer i nettbutikken tonerweb.no"

Under the headline, the rest of the card is divided into two parts. The image of a customer service person on one side and some facts on the other side. If you have other ideas you are welcome with suggestions

On the one hand, on the page with a picture of a customer service person who says (f.eks text can be in a white "huddle".)
"Vi finner rett patron til din maskin. Send navn/type på din printer til post@tonerweb.no"



On the other side:
"Slik bruker du gavekortet:"
"Legg ønsket vare i handlekurven på www.tonerweb.no
Oppgi gavekode "123456" ved betaling."

This sales argument can be highlighted:
"Gebyr kr. 0"
"Levering på døren"
"Motta først - betal etterpå"

in one corner there should be an appeal:
"Do not go out, buy it now"

Bottom: "Billig - Rask - enkelt"
At the bottom: "www.tonerweb.no"
want the URL is clearly presented


Would also like to have with the offer:
"Ny kunde= gratis blekk" (in large, clear letters)
"Har vi ikke blekk til din skriver som er merket med. kr. 0
kan du få gratis fotopapir ved å legge til vare nr. 6087" (in lowercase) This offer may be in a corner, or in a star or or so it gets attention

Some other considerations.
-Images that suit you can find by searching on google
It's important that it is clearly stated on the front that it is a gift certificate for ink and toner.
- Maybe it helps to have the logo of the different pieces of the marks on the bottom of the front (canon, hp, lexmark etc etc)
- Thought also to have a background image that looks like a toner cartridges, but are afraid that gavejort offer "drowning" in this.
You can try and see what it is sending out. Or you can have a photo of an ink cartridge and toner cartridges on the page so that the customer sees at once that this is a gift that comes belkk and tones.

The colors required on the voucher code should be in line with the colors of www.tonerweb.no

You have to find the photos you want to include on the gift card online. Pictures of ink, toner brands, the image of the customer service person, etc. can be found by google.


winning designer must also transfer all the fonts that are used