Template flyer for up and coming tech company
a print design project by Resoptima

Creative brief

Business Name

Resoptima AS

What do you do?

Resoptima is an independent technology company delivering software solutions and consultancy services to the oil and gas industry, specialized in reservoir optimization.

How many pages of print design do you need?

2 (1 flyer - print on both sides)

List the size requirement(s) for your print design

Standard A4 page
mm: 210 x 297
inches: 8,3 x 11,7

What is your industry?

Other

Describe the target audience for your print design

Our target audience is working in oil companies around the world
Sex: Typically male
Age: 30 - 60
Location: global
Occupation: engineers and management
Education: Higher education (MSc. or higher)
Industry: oil and gas
Income: Above average

What 3 things would you like to communicate to your audience through your print design?

High-tech software and solutions, quality, knowledge

What print design styles do you like?

N/A

What colors do you want to see in your print design?

Take a look at the attached palette and our company webpage for inspiration
webpage: www.resoptima.com

What colors do you NOT want to see in your print design?

no restrictions

What adjectives should best describe your print design?

high-tech, professional, selling, young, efficient, new, exciting

How will you use the print design?

1. As attachment in emails - to clients and potential clients.
2. As printed flyers for hand-out at exhibitions and events.

What content must be included in the print design?

Our logo, assigned space for technical pictures, product name, catchy product line, quotes from clients, selling points, and technical description of product or service

Note: This template flyer will be the basis for all our products flyers and services flyers in the future. The idea is to have a one page flyer (print on both sides) for each product/service we offer. We need a coherent look and feel to them.