Coast truck design
a print design project by coast

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Coast Maintenance Supply Co. Inc.

What do you do?

We sell and deliver maintenance supplies, such as toilet paper, towels, soap, and cleaning chemicals.

How many pages of print design do you need?

1 truck wrap. 3 or 4 sides

List the size requirement(s) for your print design

The 2 sides of the truck are 16' long and 8' high. The back door is 8'x8' and there is a spot above the cab that is 3' high by 8' wide.

What is your industry?

Other

Describe the target audience for your print design

Everyone! Our trucks are seen by thousands of people a day all over the Boston area. Trucks can be a powerful marketing tool but often have very boring designs.

What 3 things would you like to communicate to your audience through your print design?

1. We have a sort of coastal theme at our company. Our current trucks have a wave on them and we have products with names like, Captain's Choice floor wax, deck mop floor cleaner and Seacide disinfectant. I would like to continue with this theme.

2. I would like our design to show what we do. This is a little tricky without writing items on the side of the truck, which I would like to avoid.

3. I would like to have something new and exciting, a possible head turner of a wrap. I'm up for new ideas and clever pictures.

What print design styles do you like?

I like some of the 3-d looking truck wraps that I have seen. One where it looks like a beer is being poured right out of the truck. Other ones look like you can see right through them. I think I want a real photographic type picture to utilize the clarity of a truck wrap.

What colors do you want to see in your print design?

I'm not real particular about colors. Check out our logo which I had Crowdspring do a year ago. The colors are blue and light green.

What colors do you NOT want to see in your print design?

n/a

What adjectives should best describe your print design?

fresh, exciting, cool, funny (maybe)

How will you use the print design?

This will be used on 2 new trucks and a new truck every year. It will help define our company.

What content must be included in the print design?

Our name, address, phone number, and website must be on the truck.
Coast Maintenance Supply Co. Inc.
147 Summit St. Bldg 14
Peabody, MA 01960
800-809-9013
www.coastmaint.com

We, at Coast have been throwing around some ideas for a wrap. We sell toilet paper, which is sort of funny all by itself. We have talked of a nice bathroom scene on the back door, possibly showing someone on the toilet, something that someone might remember. Maybe this is too much, I don't know.

There is a wave on the side of the trucks now, so maybe a picture of a real wave, with great graphics, with our logo inside the curl or something like that. Perhaps an underwater scene to go with the coastal theme, with beautiful fish and coral?

I'm definitely interested in new ideas and I'm happy to answer questions along the way to make this a great design. I had a great experience working with CrowdSpring on my logo and I look forward to seeing some exciting designs!