Change label into high impact for in-store sales.
a print design project by healthsmartcoffee

Creative brief

The buyer added updates to the brief. Read them.

Business Name

HealthSMART Coffee, LLC

What do you do?

We've spent over 10 years in R&D, compiling documentation, growing the beans, testing the coffee, doing independent and government studies and test marketing a much earlier version.

We simply make the healthiest, unadulterated, brewed coffee ... ever!

How many pages of print design do you need?

just revamp this label as it doesn't have the impact - it won't stand out on the shelf. I need better color, better layout, much smaller logo (one line is OK) and better type font, perhaps with better spacing between letters of key-words.

List the size requirement(s) for your print design

this is a wrap around label. Exact specs sent to designer upon acceptance of design. The can itself is a typical coffee can found in any mass merchandiser - 4" diameter - 5 1/2" high.

What is your industry?

Food and Beverage

Describe the target audience for your print design

Convenience Store and Health Food Store shoppers. Health enthusiast - health conscious - Nutritional Facts Panel readers (our label has a full panel) - dieters.

What 3 things would you like to communicate to your audience through your print design?

The Healthiest coffee - unadulterated - extensively proven USDA Certified & Kosher - great taste/high quality Organic.

What print design styles do you like?

Must pop out.

What colors do you want to see in your print design?

Striking blues and powerful red.

What colors do you NOT want to see in your print design?

No earth tones.

What adjectives should best describe your print design?

see design I am using temporarily.

How will you use the print design?

As a product label.

What content must be included in the print design?

All the elements of the current design plus no GMO.