Exciting New Show Brochure For The Bretts Show
a print design project by thebretts

Creative brief

The buyer added updates to the brief. Read them.

Business Name

The Bretts Show

What do you do?

Having appeared on worldwide television and in more than 3000 live performances around the globe, The Bretts deliver high energy, high-caliber professional entertainment to audiences of all ages. Voted Best Morning Show in Branson, The Bretts consistently make their daytime performance the place to be on the Strip. As singers, songwriters, dancers and musicians, each of the Brett family members has the talent to deliver a full-length solo performance, but together The Bretts are captivating, exploding onto the stage with a moving display of music, dance, lights and artistry that has inspired audiences across the world for years. Visit www.TheBrettsShow.com.

How many pages of print design do you need?

2-Sided Tri Fold Brochure

List the size requirement(s) for your print design

9 x 12 Flat, 9 x 4 Folded

What is your industry?

Entertainment and Sports

Describe the target audience for your print design

Visitors that are in Branson, MO looking for a show to attend, or are planning their trip to Branson. Demographics vary from young families to retired couples.

What 3 things would you like to communicate to your audience through your print design?

Excitement, Class, and Professionalism. The Bretts are known for their high-energy musical variety which leaves the audience fully entertained after each performance. They are also distinguished from other performing families in Branson by being the classy option. Lastly, The Bretts use cutting-edge technology to enhance the whole experience, and produce one of the most professional shows in Branson. On top of that, this year's show is going to be the best show they have produced in their fifteen years in Branson.

What print design styles do you like?

This year's show is titled THE BRETTS CELEBRATE SHOW, and our hope is to have a design similar to Cirque Du Soleil's MICHAEL JACKSON IMMORTAL show. Their Elvis, Beatles, and Mysteria artwork has also served as an inspiration.

What colors do you want to see in your print design?

The hope is to create a vibrant part feel to CELEBRATE. Blue has been a core color for us, but that does not have to continue into this new piece. We envision some vibrant colors as are used in the designs mentioned by Cirque Du Soleil.

What colors do you NOT want to see in your print design?

Open to all colors, but would probably avoid green.

What adjectives should best describe your print design?

New, Variety, Festive, Family Oriented, High Quality,

How will you use the print design?

We will print and distribute 200,000 of these brochures, and the design may be used for a poster.

What content must be included in the print design?

The content is all provided at the following link (https://www.dropbox.com/s/eqrdv9tfx5t8ofs/The%2...) They including the location, show times, marketing information, available picture choices, logos, and 2013 calendar. I have also included what we have had done thus far, but are not loving. The original design did not hit our hopes for color scheme. Feel free to change up CELEBRATE as needed. Also, The Bretts logo can be treated as needed (prefer 3D), but needs to maintain its original form. All the items, EXCEPT for the available photos, and current attempts at the design are attached below as well.