Images for rotating banner on biotech website
a print design project by RachelBiomics

Creative brief

Business Name

Second Genome

What do you do?

Second Genome brings microbiome science to the discovery and development of therapeutic products. The company has established a pipeline of microbiome modulators that impact infection and immunity, as well as digestive and metabolic health. Second Genome’s development pipeline is fueled by novel technologies for identifying, screening, and scientifically validating product candidates and microbial biomarkers. Second Genome’s technologies have been rigorously validated through partnerships with leading pharmaceutical and nutrition companies, as well as academic and governmental research institutions.

How many pages of print design do you need?

3 Web banner images

List the size requirement(s) for your print design

Three images: 640px x 360px - This is a web illustration project

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

Financial investors
R&D and Business development leadership in top pharmaceutical companies

What 3 things would you like to communicate to your audience through your print design?

Bringing microbiome science to the discovery and development of therapeutics
Developing microbiome modulators that impact infection, immunity, and digestive and metabolic health
A proven partner for microbiome discovery research

Background:
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What is the Microbiome?
The human microbiome is the population of more than 100 trillion microorganisms that live in our gut, mouth, skin, and elsewhere in our bodies. These microbial communities have numerous beneficial functions relevant to supporting life. They are needed to digest food, to prevent disease-causing bacteria from invading the body, and to synthesize essential nutrients and vitamins.
The total number of genes associated with the human microbiome exceeds the total number of human genes by a factor of 100-to-one. The advancement of genomic technologies, the capacity of this “second genome” to influence health can now be harnessed as a function of the whole community rather than as isolated bacterial species.
Microbiome and Human Health
Recent scientific discoveries are forcing the industry to rethink how changes in the microbiome influence human health, and Second Genome is among the first companies translating microbiome discoveries into novel therapeutics. Second Genome is pioneering a path for commercial development in this untapped area.
Published microbiome research makes clear that the human microbiome is a fundamental component of human physiology. Changes in the microbiome can cause changes to human cellular activities that result in disease or contribute to its progression. Unlike traditional discovery efforts that have focused on the human side of the equation, Second Genome believes that therapeutic product breakthroughs can be made by focusing on how the microbiota interacts with itself and with its human host to impact health and disease.
Second Genome has developed a proprietary approach for generating small molecule, peptide biologic, probiotic and symbiotic product candidates that modulate microbe-microbe and microbe-human interactions that contribute to health and disease. This approach is based on profiling microbial composition and function in healthy and diseased conditions. These profiles also form the basis for the discovery of biomarkers used for the development of novel drugs, and diagnostics.

What print design styles do you like?

http://mattwalford.co.uk/florafauna

What colors do you want to see in your print design?

Second Genome colors and accents attached

What colors do you NOT want to see in your print design?

None specified

What adjectives should best describe your print design?

scientific
realistic

How will you use the print design?

Web banners on corporate homepage

What content must be included in the print design?

none - must provide space for content bar at the bottom