Proofreading.co.uk booklet advert design
a print design project by MRJ

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Proofreading.co.uk

What do you do?

Established in 2010, we are a professional proofreading and editing service for both the academic and business sector.

Our academic clients include university departments as well as students and researchers. From our office in central London we have grown rapidly to secure our position as the most trusted provider academic editing in the industry.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Dimensions of advertising space:

DPS: (Wide X High)
Bleed: 220mm X 158mm
Trim: 210mm X 148mm

Please keep text at least 5mm in from the trim edges. Avoid text running through the centre line.

Supply artwork as print quality PDF, CMYK format with fonts embedded.

Minimum 300 DPI.

What is your industry?

Education and Universities

Describe the target audience for your print design

Aim:

The aim of this advertisement is to introduce the company to students who may not realise that there is a professional solution to their needs.

The target Audience is Undergraduate, Master’s and PhD students, as well as researchers and professional academics based in the UK, who struggle with their ability to communicate their thought process in a clear and concise manner, and who would like to ensure they receive the grade their work deserves.

Our clients are predominantly extremely conscientious but, due to their own inability to write to the standard required by academia, need help to improve their essays, dissertation, thesis or publishable material.

These reasons can simply be because academic writing is an art form in itself, and for the vast majority of students it is second to their real interest i.e. the subject they are studying, or due to a disability such as dyslexia. A large number of our clients are non-native English speakers, who, although diligent students, often struggle to demonstrate their knowledge through their written work.

What 3 things would you like to communicate to your audience through your print design?

Advert:

This advert is being placed in the student pocket guide (www.thestudentpocketguide.com). This is an A6 booklet that is distributed to the majority of universities in the UK, which contains articles and adverts from companies that specifically target the student audience. There are many discount codes and offers and it intended that the student will keep the guide over the term to continue using the codes on multiple occasions.

Main Impression that the advert should leave you with:

• High Quality Company
• Capable & Trustworthy
• Well Established
• Used students of all levels
• Compelled to visit the website

What print design styles do you like?

Designer preference, please use website as a style guide. Design must fit with website design.

What colors do you want to see in your print design?

Designer preference, please use website as a style guide. Design must fit with website design.

What colors do you NOT want to see in your print design?

Designer preference, please use website as a style guide. Design must fit with website design.

What adjectives should best describe your print design?

Designer preference, please use website as a style guide. Design must fit with website design.

How will you use the print design?

In a booklet - The Student Pocket Guide (www.thestudentpocketguide.com)

What content must be included in the print design?

Important Information in the advert:

Must display the Proofreading.co.uk Brand:

• Name – Proofreading.co.uk
• Logo
• Follow the website colour scheme
• Must appeal to ESL students without isolating native English speakers

Text to be used:


Tag line – ‘We right what you write’

Discount – Receive a 15% discount. Enter ‘SPG15’ into the ‘Brief description’ section of the enquiry form

Telephone number - 0207 391 9063

Domain – www.proofreading.co.uk

Possible Text – Struggling to get the grade you deserve? An edit or proofread by Proofreading.co.uk will ensure that your essays, dissertations and research papers are presented to the highest academic standards.

Other Text – Please use your own initiative and marketing knowledge to write any further text that would result in the reader leaving with our desired ‘main impression’ goals.