dstrutzel has picked a winning print design

For $500 they received 145 design concepts from 25 designers!

  • Award 1
    EarthFlare by godfreyw

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Dates

Starts:3-Dec-12 9:49 p.m. GMT

Ends:12-Dec-12 9:49 p.m. GMT

Awards

Award 1: $500, was awarded to godfreyw

Formats

JPG, Vector EPS, QUARK, PHOTOSHOP

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

One

List the size requirement(s) for your print design

Dimensions for the program cover are 5.123 x 7.25; then add a .125 (1/8) bleed all around.

What is your industry?

Publishing and Media

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

1) Cutting-edge/new

2) Bold/Powerful/Impactful

3) Mysterious

What print design styles do you like?

http://www.nightingale.com/prod_detail~product~...

http://www.nightingale.com/prod_detail~product~...

http://www.nightingale.com/prod_detail~product~...

http://www.nightingale.com/prod_detail~product~...

http://www.nightingale.com/prod_detail~product~...

What colors do you want to see in your print design?

Anything but grey, light yellow or pink

What colors do you NOT want to see in your print design?

Grey, light yellow or pink

What adjectives should best describe your print design?

Cutting-edge, bold, mysterious

How will you use the print design?

Audio program cover.

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: Bold Abundance
Subtitle: Why Your Future Is Brighter Than You Think
Author: by Peter Diamandis

The Main title should be larger than the subtitle.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.


To stimulate ideas for the cover, here is a concept which details the main ideas in the Bold Abundance cover:

"Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. In this optimistic yet realistic program, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. And, no, they don't believe this economic downturn is the beginning of the end for America---quite the opposite!

Breaking down human needs by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce us to dozens (and dozens) of innovators and industry captains making tremendous strides in each area.

Yet most importantly for you, these experts provide a detailed smorgasboard of 90 ideas, techniques and strategies you can apply to your life, business and/or career to accelerate your progress in line with some of these compelling advances. In this thrilling antidote to today’s dark pessimism, Peter and Steven rely on exhaustive research and extensive interviews with top scientists, innovators, and captains of industry to explore how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems. Diamandis and Kotler examine the stunning impact these forces are having on categories of critical importance while establishing hard targets for change, laying out a strategic road map for governments, industry, and entrepreneurs, and giving us plenty of reason for optimism.

Providing abundance is your grandest challenge; for you, your family and the world. This is a program about how you can rise to meet that challenge."