Relevar Tri-Fold Update
a print design project by mdelegato

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Relevar Home Care

What do you do?

We provide private duty home care services to the elderly and individuals who have been in a catastropic accident in a car or at work.

How many pages of print design do you need?

1 Tri-fold

List the size requirement(s) for your print design

8.5x11

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

Family member who is trying to coordinate care for loved one.

What 3 things would you like to communicate to your audience through your print design?

Professionalism, compassion, trusting, reliable

What print design styles do you like?

any

What colors do you want to see in your print design?

Relevar Logo colors are: Teal 320 Cream 467 however I am attaching a bolder version of the logo and I would be open to using either one

What colors do you NOT want to see in your print design?

none-open

What adjectives should best describe your print design?

warm, inviting, simple to read .. draw them in to call us for more information

How will you use the print design?

hand out to the public in mailings, conferences etc.

What content must be included in the print design?

Can use content already on old brochure, except here are the changes I'd like to see:
1. Remove the phone numbers and use only 1-888-493-3513 (our free line)
2. I dislike the logo with the white outline -it distracts from clarity of the logo
3. Remove member of "Senior coordinating aging network"
4. I'm open to color changes