James Darcy Wines
a print design project by darcykeefe

Creative brief

The buyer added updates to the brief. Read them.

Business Name

James Darcy Wines

What do you do?

Export wine from Australia to China

How many pages of print design do you need?

wine botttle label set 3 pieces eg. shiraz, semillion, etc.

List the size requirement(s) for your print design

Wine bottle labels can be many sizes, it will be used on a standard 750ml. bottle. be creative

What is your industry?

Food and Beverage

Describe the target audience for your print design

target can be chinese business people, 28years to 66years Male. OR target younger mixed demographic Chinese boys and girls age 20 to 40 years.
The product is destined for the chinese mainland market,

What 3 things would you like to communicate to your audience through your print design?

Clean un-poluted South West Australian environment.

Beautifull open country side.

High quality product and manufacturing standard.

What print design styles do you like?

be creative

What colors do you want to see in your print design?

be creative

What colors do you NOT want to see in your print design?

be creative

What adjectives should best describe your print design?

fluent, alive active young rich

How will you use the print design?

wine bottle, Label

What content must be included in the print design?

See attached file. all words on the attached front label sample must appear on the finished product.

James darcy Wines.
Produced by:jam.........
product of australia
standard drinks etc.

This contract if for a set of 3 front labels, the back label is not included.
the attached example has the Australian front label, this is your example of the minimum words to include on your finished product. Ignore the Chinese label.