Cool client training info slick
a print design project by JeniferThompson

Creative brief

The buyer added updates to the brief. Read them.

Business Name

EPIC Response

What do you do?

Disaster recovery/reconstruction for commercial properties, healthcare facilities, corporate facilities, and multi-family high-rise buildings.

How many pages of print design do you need?

1 page front and back (2 total)

List the size requirement(s) for your print design

standard 8.5x11" paper. See attached sample of old design.

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

property managers, facility managers, building engineers, insurance adjusters. 25-60 years old. College degree or higher- professionals.

What 3 things would you like to communicate to your audience through your print design?

- we are highly knowledgable and innovators in our industry
- we provide exceptional work and state-of-the-art training for clients
- we are the best resource for client training/education

What print design styles do you like?

See our website. This sleek and innovative style is the look we need this piece to mimic. http://www.epicresponse.com/ (specifically visit our Training Program page)

What colors do you want to see in your print design?

navy (PMS295) is our pantone color in our logo

What colors do you NOT want to see in your print design?

orange, green, red (competitor's colors)

What adjectives should best describe your print design?

sleek, innovative, conservative

How will you use the print design?

handouts to clients at events and tradeshows and a digital version to live on our website.

What content must be included in the print design?

I've uploaded the written copy, photos, and headshots that should be included. I've also uploaded our old training information sheet. It is very dark and blocky, we're looking for something sleek and easy to read.