The Second City Improv Extravaganza Explosion
a print design project by SecondCIty

SecondCIty has picked a winning print design

For $300 they received 20 design concepts from 10 designers!

  • Award 1
    Second City Poster by karenpdesign

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Dates

Starts:27-Mar-12 10:40 p.m. GMT

Ends:11-Apr-12 11:59 p.m. GMT

Awards

Award 1: $300, was awarded to karenpd...

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: sc_script_logo_black.jpg (88.2 KB)

Uploaded on 27-Mar-12 10:38 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Second City Theatricals

What do you do?

Second City Theatricals is the touring arm of the legendary comedy theater, The Second City, presenting full length comedic plays throughout the country.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

8 1/2" x 11"

What is your industry?

Entertainment

Describe the target audience for your print design

Primary:
Ages 5 - 11
50/50 - Boys/Girls

Secondary:
30 - 45 years old
70/30 - Women/Men
Sophisticated parents looking for entertainment for their children

What 3 things would you like to communicate to your audience through your print design?

1) smart & hilarious kids show
2) lots of energy
3) a great, funny show for kids and parents

What print design styles do you like?

Edgy, sophisticated, contemporary; not too cutesy.

What colors do you want to see in your print design?

Open to color - brights, darks

What colors do you NOT want to see in your print design?

Not a big fan of pastel

What adjectives should best describe your print design?

Edgy, amusing, sophisticated, smart & funny

How will you use the print design?

We'll use this as a poster design and will adapt it for print and online advertising.

What content must be included in the print design?

The Second City logo should be used.

Brief updates

5-Apr-12 10:11 p.m. GMT
Even though its a kids show, we really want it to look sophisticated and modern. Its a hilarious, improvised show that's great for kids and their parents. We're looking for something that's clever and cool while avoid being too cute-sy.