I work in sports marketing for a major professional sports organization.
How many pages of print design do you need?
List the size requirement(s) for your print design
2500 pixels tall x 1563 pixels wide - RGB color
What is your industry?
Entertainment and Sports
Describe the target audience for your print design
According to Fantasy Sports Trade Association (and Dr. Kim Beason), the average fantasy player has these characteristics:
Has played for 8.5 years Spends an average of $467.60 per year playing fantasy sports 87% Male Average Age: 33 Are educated, professionals living in suburban USA 3 out of 4 play fantasy sports with people they know Spend about 3 hours per week managing their teams 73% Married 88% White / Caucasian Household Size: 46% 3-4 78% Own Their Home 65% Have a Bachelor’s Degree or Higher 92% Attended College 70% Make $50,000 or more annually $92,750 Average Household Income
What 3 things would you like to communicate to your audience through your print design?
- it must be obvious that it's a book about fantasy football - it must have some feeling of secrecy or 'in the know' to it. The title and sub-title are: "Trade Wins: The Final Untapped Advantage in Fantasy Football". Thus is should have that feeling of being exclusive, privileged information that their league mates don't have - it must come across as professional. I'm not a well-known fantasy football writer or anything, so my name isn't going to carry any credibility. So it's important that the book look as polished and professional as possible and reflect the amount of work and effort I've put into it.
What print design styles do you like?
I like clean and modern, as opposed to busy and classic. I tend to favour sans-serif fonts over serif.
What colors do you want to see in your print design?
Nothing specific, I'm pretty open to all colours. However, pay attention to the demographic split - namely the 87% male audience.
What colors do you NOT want to see in your print design?
Nothing specific, but as above, pay attention to the demographic profile.
What adjectives should best describe your print design?
This book cover will be solely for the purposes of an e-book, sold mainly on Amazon and other similar online book retailers.
What content must be included in the print design?
Trade Wins: The Final Untapped Advantage in Fantasy Football
R Ryan McKee
By rmckee on 2-Jul-13 5:43 a.m.GMT
One thing I forgot to add: because it is an e-book and will be listed on Amazon and other similar sites, it's important that the thumbnail size image is legible and impactful as well.
By rmckee on 4-Jul-13 1:39 a.m.GMT
Thank you to all those that have submitted designs thus far. I've tried to leave personal comments on most of them, but overall, I should note that I'm not just looking for stock images and text. I could do that with my basic photoshop skills. I want something that I can call my own, that demonstrates a bit of time and care involved. You can still use a stock image if you like, but I'd like some artistic work added to it to give me that uniqueness. And as I said in the brief, I'm looking for something professional and polished. Hope this helps!
PS - oh and I should clarify that by 'football' I mean gridiron or NFL style, not soccer :-)
By rmckee on 9-Jul-13 1:30 p.m.GMT
Thank you to those that have submitted thus far. With only a few days left, I thought I'd let everyone know where I'm leaning to hopefully help lend some insight into the styles and designs I favour. Overall, I'd say #57, #36 and #23 (in no particular order) are in my top tier of choices. I've given each some feedback though on how to improve them so it's still pretty wide open. There's a bunch of other submissions that are in the next tier (probably 10 or so entries), so hopefully you can take the feedback I've given you and this insight into my top 3 and apply that to your designs. The common theme I keep going to in my feedback is simple/clean design and authentic/original imagery (so if you're using a stock photo, I need it to have some type of treatment that helps it feel less stock photo-ish). I'm also more interested in fonts than I thought I'd be, leaning toward modern and san serif fonts, but I like those that have put a bit of a treatment to it, like dirt or scratches to it, for example.
I hope that helps and appreciate all the interest.