For $500 they received 163 design concepts from 34 designers!
Starts:19-Nov-12 12:49 p.m. GMT
Ends:29-Nov-12 12:49 p.m. GMT
Award 1: $500, was awarded to designe...
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J W Thomson
Unlike the countless faddy diets all obsessed with losing weight FAST, this publication takes readers by the hand and shows them how to SLOWLY change their lifestyle with monthly suggestions carried over a calendar year. They are taught the importance of varied, balanced eating and drinking habits (with strong emphasis on fresh fruit and vegetables accompanied by regular health-related information), exercise and adopting the right psychological approach.
Trim size: 5.75" x 8.25" (A5 metric: 14.7 x 21 cm),
Page count: 130 (- 180 in future editions),
Interior type: Black and White,
Page color: White,
Spine width: 0.293"
Anyone with a SERIOUS weight problem, many of whom will have made unsuccessful attempts at dieting in the past.
The publication is written in a chatty, absorbable (semi-humorous) style designed to appeal to the widest reader target in both North America and the UK. (The monthly fruit and veg suggestions are also seasonally appropriate to both of these regions).
1) The slow, painless but only way to lose weight and stay slim forever
2) The parrallel emphasis throughout on weight loss and healthy lifestyle
(this book is not aimed at people with anorexic ambitions)
3) The importance of broadening one's mental horizons (with regard to food, drink, exercise etc ...)
GREEN (due to the heavy emphasis on fresh produce)
Contemporary and Original (with good visual 'stand out')
MORPH YOURSELF SLIM And Stay That Way
J W Thomson