The crowdSPRING - UNFPA Partnership Brings Together the International Creative Community Through a Design Competition and Creates Momentum for the 7 Billion Actions Campaign
CHICAGO - 10-Jun-11 GMT-
CHICAGO – June 6, 2011 – crowdSPRING, the world’s #1 marketplace for crowd-sourced graphic design and writing, and UNFPA, the United Nations Population Fund, today announced the launch of a global competition to design the logo for UNFPA’s world-changing 7 Billion Actions Campaign.
The world’s population will reach seven billion by the end of October. UNFPA, an international development agency that promotes the right of every woman, man and child to enjoy a life of health and opportunity, has started an innovative campaign to engage millions of people about what it means to live in such a world and what they can do to ensure that everyone achieves their potential now and in the future. The campaign is already supported by global organizations such as National Geographic, IBM and SAP, among many others.
“The 7 Billion Actions Campaign will illustrate the inter-connected world that 7 billion people share with each other, the issues and challenges they face, and the actions they are taking to improve their own lives and the lives of people around them,” said Alvaro Serrano, director of the 7 Billion Actions Campaign. “We are confident that crowdSPRING’s international design community will bring the campaign to life by designing a visionary logo that emphasizes the need for all of us to act now by making a difference in other people’s lives.”
Participants in the UNFPA competition are asked to submit full-color and black & white versions of the logo containing the words “7 Billion Actions” in English, Spanish and French. UNFPA judges will select a winner based on originality and effectiveness in communicating the campaign’s objectives.
The winning designer will receive a $1,000 award, a certificate signed by the UNFPA Executive Director, Dr. Babatunde Osotimehin, acknowledging the designer’s work, and a chance for the winning logo to be seen and recognized by millions around the world on all global campaign communications, ranging from websites to marketing materials.
“With nearly 100,000 creative designers in more than 200 countries, we can’t wait to tap the power of our global community on this truly global project,” said Ross Kimbarovsky and Mike Samson, co-founders of crowdSPRING. “We’ve been fortunate to work with brands from Amazon to United Way, but working with the United Nations is a special honor.”
From today through June 19, 2011, entries can be submitted at www.crowdSPRING.com. Official rules for the competition can be found on crowdSPRING. For additional information about the UNFPA 7 Billion Actions Campaign logo project, visit www.crowdSPRING.com. About crowdSPRING crowdSPRING is the world’s #1 marketplace for custom logo design, web design, graphic design, industrial design and writing services. Entrepreneurs and small businesses simply post what they need, when they need it and how much they want to pay. Once posted, over 93,000 creatives from 200 countries around the world submit an average of 110 options for the buyer to choose from until they find “the one.” crowdSPRING is a privately held company based in Chicago. For more information, visit http://www.crowdspring.com. To learn more about the world of small business, startups, design, marketing and business strategy, follow crowdSPRING’s blog, their Twitter stream or their Facebook page.
About UNFPA UNFPA supports countries in using population data for policies and programmes to reduce poverty and to ensure that every pregnancy is wanted, every birth is safe, every young person is free of HIV, and every girl and woman is treated with dignity and respect. UNFPA works in partnership with governments, as well as with other agencies and civil society broadly, to advance its mission. Two frameworks serve to focus its efforts: The Programme of Action adopted at the International Conference on Population and Development and the Millennium Development Goals. To learn more about UNFPA, visit: www.unfpa.org.
crowdSPRING is an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter.
crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdspring.com.
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