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    crowdSPRING’s 2012 Hot Trends

    Hunting for trends? We’re big believers that the trend is our friend. Here is what we’ve spotted for 2012. While we can’t predict the future, we can talk your ear off on any of these if we get the chance.

    CHICAGO - 13-Feb-12 GMT-

    Hunting for trends? We’re big believers that the trend is our friend. Here is what we’ve spotted for 2012. While we can’t predict the future, we can talk your ear off on any of these if we get the chance.

    -More focus on how crowdsourcing will fix things in the public sector whether it be a bridge or traffic flow. -Continued evolution of the product development model of crowdsourcing into high- ticket products such as furniture and cars. -More consumer crowdsourcing through social media: +On Facebook, companies will continue to invite followers and consumers to upload photos and videos and tag themselves as friends. +See more contests inviting people to upload images and videos to Facebook, Flickr, YouTube and other sites, showing them experiencing brands. -Using the crowd to help companies with improving products as in “new and improved” to help drive sales, update products and revise marketing -Watch for a more social approach to solving business problems through a sort of micro- economy using sources like like Kickstarter, Quirky or Airbnb. -Consumers turning to Idle Sourcing, which make it so simple to contribute information, like road conditions or potholes in need of repair, by using smart phone technology to help improve products and services. -Shifting the salary model from salary/salary + commission/hourly rate to using wages as prizes and bonuses. -Smaller organizations increasing their internal capacity via crowdsourcing to fill specific roles and needs rather than hiring a full-time person in that function. -From safe streets and public safety to reforming the U.S. Food and Drug Administration (FDA), crowdsourcing projects will include a “safety first” message. Look for new products, technology and designs from the crowd that improves safety functions. -Continued leveraging of skills overseas – not only for economic benefit of outsourcing but to take full advantage of emerging global talent and increased productivity. Can’t ignore upskilling overseas either. -Figure out how to move the needle on crowdsourced legislation since citizens are contributing ideas and comments, but the final drafting of the acts still rests with legislators. -Crowdsourcing continuing to shake up business processes. -New future reality where economic value is directly negotiated and exchanged between individuals over institutions.

    About crowdSPRING

    crowdSPRING is an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter.

    crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdspring.com.

    Media contact

    • Lauren Russ
    • 773-972-7060
    • lauren@connectcomsinc.com