crowdSPRING Pro lets buyers of creative services, including Tribune Interactive and Element79, hold private casting calls for worldwide creative talent
SAN DIEGO AND CHICAGO - 8-Sep-08 GMT-
crowdSPRING, the online marketplace for creative services, announced the official launch of crowdSPRING Pro this morning at the DEMOfall 08 tech conference in San Diego. crowdSPRING Pro allows companies to post creative projects on the crowdSPRING Web site without revealing proprietary details, giving major brands and creative agencies exposure to top creative talent around the world while ensuring that the resulting work remains hidden from competitors.
crowdSPRING launched in May 2008, putting the power of creative crowdsourcing in the hands of individuals and businesses. The explosion of "user generated content" is proof that people are seeking outlets for their creative talent, whether it's graphic design, photography, video or copywriting. crowdSPRING is empowering this underground, often un-tapped creative community, while also providing buyers with a new way to purchase creative services on their own terms. "Now buyers - whether small businesses looking for a logo or a giant agency looking for a new campaign - can access millions of creative people worldwide," said Ross Kimbarovsky, co-Founder of crowdSPRING. "The global talent pool just exploded."
As crowdSPRING sets its sights on revolutionizing the creative services marketplace, it has already hit a major milestone in the form of partnerships with both Omnicom creative agency Element79 and major brand holder Tribune Interactive. Element79 Chief Creative Officer Dennis Ryan recognizes that with crowdSPRING Pro, the company is poised to turn the industry on its head. "crowdSPRING will change the creative industry the way iStockPhoto changed photography," said Ryan. "Now we have access to everything we've ever asked for: infinite talent, unlimited choice, boundless collaboration - and all on a budget that we name. This changes everything."
crowdSPRING Pro extends the company's standard offering in a number of important ways. Just like with the standard offering, anyone can post a creative project and watch as creatives around the world submit actual designs. While standard projects on crowdSPRING are displayed openly, Pro projects will introduce various degrees of privacy and powerful new project management tools for buyers. Buyers can choose to have creatives work under an NDA, opt to let in only creatives they approve, or use the crowdSPRING platform to hold invite-only projects to tap into their own re-existing network.
With this launch, crowdSPRING has not only introduced agencies and brands to a new world of creative talent but has also provided more chances for creatives. "crowdSPRING just threw open the doors of opportunity for millions of creatives worldwide," said Michael Samson, co-Founder of crowdSPRING. "In our first 100 days, over 5000 creatives from more than 125 countries registered and proved once and for all that brilliant creativity exists everywhere - not just in people who make a career of it."
"The Internet is the great equalizer, and now crowdSPRING takes aim at the creative industry," said Chris Shipley, executive producer of the distinguished DEMO Conferences. "Now it doesn't matter where you're from or how fancy your offices are - the only thing that matters is talent." crowdSPRING Pro was unveiled at the DEMOfall 08 tech conference, taking place September 7-9 in San Diego. crowdSPRING is located at DEMO station #35.
About DEMOfall: Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.
crowdSPRING is an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter.
crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdspring.com.
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