Premiere Crowdsourcing Company Offers Expert Advice From New E-Book
CHICAGO - 29-Apr-13 GMT-
CHICAGO, April 29, 2013 – crowdSPRING, the world's No. 1 marketplace for custom logo design, web design, business naming and other writing and design services, has released a top-10 list of tips for aspiring and up-and-coming graphic designers. The list is derived from extensive research, which was used to craft a free downloadable e-book from crowdSPRING featuring dozens of the site’s creatives. Culled from 50 insiders with decades of professional experience, these tips give behind-the-scenes insights into succeeding in the graphic design industry. To see and download this free e-book, go to: http://www.crowdspring.com/help/guide/interviews-with-graphic-and-web-designers.
Listen and learn. Angus Griffin, a graphic designer from London, emphasized the importance of listening to the client and providing a simple design that follows his or her vision. “Create something that is simple and design it towards the buyer’s wants or needs,” said Griffin. “There are many beautiful designs, but they just do not fit the buyer’s needs.”
Promote yourself through social media. Graphic designer Cibi Perez has received a number of assignments through online networks. The Sheboygan, Wisconsin resident said that she makes it a priority to post award-winning designs and her own personal favorite works regularly on Facebook.
Keep it simple—and meaningful. Over the years, Singapore-based graphic designer Denis Wong has learned that design without meaning often stirs the pot, but simplicity can truly make a statement. “Meaningless design with a lot of cosmetics will get lots of compliments, yes, but a simple, meaningful design will get a lot of praise and recognition,” said Wong.
Formal learning pays off. Graphic designer Chrissy Richards, who is based in Eugene, Oregon, said that if you really want to differentiate yourself as an artist, get an education. “Mastering design concepts like typography, balance, scale, color, contrast and composition usually requires training and study and will set you apart from the crowd,” she said.
Find the message in your medium. U.K.-based designer Graham Smith said that graphic design involves far more than creating a pretty picture. “It’s not just about creating nice images, it’s about the reasons why you are creating these images, and these reasons are not to do with you but someone else,” he said.
Open your mind. Don’t look at a job as a means to an end, said Fred Kylander, a Sweden-based designer, look at it as a means to expand your talents. “Be prepared to take on any job, even if you think it’s too simple for your skills,” said Kylander. “You never know what you can learn along the way.” He added that designers shouldn’t be afraid to ask questions, and that they must learn from their mistakes.
Keep the lines of communication open. To give the client what he or she wants, you have to start with the proper information. Kai, a graphic designer in Australia, said that the back-and-forth shouldn’t stop after the initial discussion. “Good communication with the client is key,” said Kai. “Keep the client updated frequently on what is happening.”
Look beyond the tools at hand. Times change, technologies change, tools change. Allen, a Utah-based designer, said it’s important to look past the methods of design, and really focus on design, itself. “Do not get so hung up on the tools, because they are always changing,” said Alan. “Instead, look for meaningful ways to express yourself and be unique.”
It’s not personal. It can be hard to separate professional from personal feelings when it comes to an artistic endeavor. But according to Tammy Collins, a graphic designer in Jackson, Tennessee, doing so will help you develop as an artist. “Check your personal feelings about your work at the door. Take a negative comment for what it is: information about what they don’t want,” said Collins. “If you take it personal, it’s likely your mind will be closed about your own work. If you can keep an open mind, try to view your art through others’ eyes, you’ll have a better chance to learn and improve.”
Sharpen your software skills. When you’re inspired and hard at work, the last thing you want to do is lose focus on a design because of technical inabilities. Vicki Willingham, from Suffolk, U.K., said it’s important to become familiar with needed software in advance of a project. “Learn the software you intend to use and know it inside and out,” she said. “The quickest way to lose focus is when you need to dig around to figure out how to do something. By the time you have found it, you have probably forgotten exactly what you were trying to do.”
For more tips and information about graphic design visit the crowdSPRING website or download the full crowdSPRING E-Book, 12 Questions: Interviews With Designers.
crowdSPRING is an online marketplace for custom logo design, web design, graphic design, industrial design and writing services. Entrepreneurs and small businesses simply post what they need, when they need it and how much they want to pay. Once posted, more than 138,000 creatives from 200+ countries around the world submit an average of 110 options for the buyer to choose from until they find “the one.” crowdSPRING is a privately held company based in Chicago. For more information, visit http://www.crowdspring.com. To learn more about the world of small business, startups, design, marketing and business strategy, follow crowdSPRING’s blog, their Twitter stream or their Facebook page.