Premiere Crowdsourcing Company Offers Expert Advice From New E-Book
CHICAGO - 22-Apr-13 GMT-
CHICAGO, April 22, 2013 – crowdSPRING, the world's No. 1 marketplace for custom logo design, web design, business naming and other writing and design services, has released a top-10 list of tips for buyers of crowdsourced projects.
Since 2006, business leaders have embraced crowdsourcing. The concept was first introduced by Jeff Howe, contributing editor of Wired Magazine, and describes the act of a company taking a function once performed by employees and outsourcing it to an undefined community of people in the form of an open call. Buyers put a creative project on the table, such as a logo design, via a common web outlet and offer a monetary reward. People submit their own interpretations based on the project specifications and the buyer chooses the one he or she likes best. Companies of all sizes have found that crowdsourcing saves time and money and results in a wide array of creative concepts.
Because crowdsourcing is still a relatively new process, buyers often don’t know where to begin in selecting one design from hundreds of submissions. Recognizing that, crowdSPRING devised a free, downloadable ebook culled from insiders to serve as a guide. To see and download this free e-book, go to: http://www.crowdspring.com/help/guide/interviews-with-graphic-and-web-designers.
The following 10 tips, taken from the ebook, come from successful crowdSPRING buyers on how to manage a productive crowdsourced project.
For more tips and information about crowdsourcing visit the crowdSPRING website or download the full crowdSPRING E-Book, 12 Questions: Interviews With Designers
crowdSPRING is an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter.
crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdspring.com.