Last week we reported that Mark Cuban was asking Mavericks fans for new uniform ideas. Now we have an exclusive first look at the designs that have been submitted so far, some of which are pretty good and some of which are, well, interesting. Let's take a look at some of the more notable ones (all images courtesy of CrowdSpring; click images to enlarge).
Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.
Mark Cuban is crowdsourcing a new uniform design for the Dallas Mavericks, but the billionaire entrepreneur warned: the winning designer’s sole reward will be bragging rights, although he “may even throw in some tickets.”
Now a Chicago-based startup, crowdSpring is getting in on the design fest and sweetening the deal a bit: It is hosting the project for the Dallas Maverickswith Cuban’s permission on its platform, and also offering a $1,000 prize if the winning designer enters via crowdSpring.
Entrepreneurial hero and NBA team owner Mark Cuban is no stranger to skipping the so-called "normal" way of doing things.
The world got one more example of Cuban's unique approach to business and sports team ownership on Tuesday afternoon. He used his personal blog to announce that his Dallas Mavericks plan to give their game uniforms a makeover for the 2015-2016 NBA season — but there's a catch.
Crowdsourcing has long been a tactic marketers have used to engage customers. From running competitions in which the company runs winning ads to hosting online communities focused on product development, many marketers have found this approach compelling and cost effective.
Mike Samson, co-founder of CrowdSpring, an online marketplace for creative services, offers his company’s story as an example. CrowdSpring built and launched a website, but it couldn’t fully scale its operations as traffic and registration increased. The site was slow and sometimes crashed. People were frustrated.
Taking crowd-sourcing to the design and branding realms, this is a great site if you’re looking to build a design portfolio … not so much if you want to make money. Designs are submitted to each proposal and while payment for the design winner is guaranteed (and sometimes the runners-up get prizes too), with more than 100 entries on average for each project, competition is stiff.
Part three of a three part series. Clients want creative, innovative ideas that challenge the norm, and while we can always develop ways to connect with target audiences, few PR professionals have meaningfully pushed the limits. The result? A real disconnect on what works versus what we would like to work, or what we think will work.
Second of a three part series. In addition, the traditional way of doing PR and advertising is eroding. ROI and measurement are taking center stage, and there is a disconnect between what we believe will work and what actually does work.
First of a three part series. Havas CEO David Jones said, "When an industry goes through a revolution, you can do one of two things: sit and watch it happen or embrace the exciting new business models at the forefront of that revolution."
Will your firm embrace the crowdsourcing revolution? Or will you cling to the traditional PR agency model?
crowdSPRING presents an inspiring take on small businesses reacting to Obamacare. Although firmly supporting the need to keep up with their finances in the process, they suggest the idea that reducing their workforce or “gaming the system” isn’t the answer.
crowdSPRING is actually an ideal spot for “mompreneurs” looking for branding – logos, website designs, letterhead, newsletter template, etc… but it doesn’t just stop there. Even mom’s looking to put together an original, one-of-a-kind custom designed birthday, holiday, special event invitation or even a giveaway can do so with crowdSPRING!
Listing the job with CrowdSPRING in November 2011, she ended up getting more than 500 designs in less than two weeks, which led her to post a second project in apparel designs this year that is ongoing.
Ross Kimbarovsky spent weeks trying to recruit an engineer. He talked to local engineer associations, read countless resumes, and conducted a lot of interviews. Finally, he narrowed it down to the top candidate and offered her the job. Exciting! Three weeks later, he fired her.
Every business owner knows of at least one challenging customer for whom we hold the phone ten inches away from our ear. And who of us hasn’t received an ALL CAPS e-mail with expressive punctuation!!?? The real cost of dealing with these irate customers can be significant in terms of capacity, stress and dollars.
When hiring, Ross Kimbarvosky of Chicago-based crowdSPRING often looks for communication cues to help find the best early employees, "People who ask 'why' questions (rather than 'what' questions) tend to show a greater degree of interest, a more creative potential, and typically reflect employees who don't need to hear themselves talk all the time."
Remember the days during the Internet bubble of 1999 when an entrepreneur could write a business plan and just moments later a venture capitalist investors would give them a $1M to launch the business (or at least the press made it seem that way)! Inversely, now more than a decade later, entrepreneurs now brag about how little money it can take to launch their business. When it comes to starting a company, frugality has become the new black.
I think it’s a greatly underused opportunity for traditional media salespeople to spend more time with their prospects, and ultimately sell much more media space, by developing a more trusting, professional relationship with their small business and retail prospects, by not only selling traditional media space, but also augmenting the value of the sale with social media suggestions and knowledge.
The crowd is hotter than ever in the business world, and crowdSPRING has helped lead the charge. Launched in 2007, this business uses crowdsourcing (outsourcing tasks to a large group of people) to offer companies creative services at an affordable price.
Believe it or not, crowdsourcing for logo design and other marketing design projects is very common. From the local pizza business in Pennsylvania that used Slogan Slingers for a new slogan tailored to the shop to the U.S. Department of the Interior which used crowdsourcing for a new logo design via Crowdspring, the practice of turning marketing needs over to the crowd is becoming more and more popular.
Marketplaces like Crowdspring, Freelancer.com and Amazon’s Mechanical Turk let companies find resources capable of performing even the most sophisticated tasks on short notice and with tight quality parameters, and eliminate the need for companies to take on additional personnel management and healthcare expenses, accelerating the trend.
Pinterest is an online bulletin board where users upload or link to photos and videos of anything they find interesting. It's like pinning photos to a corkboard, only you're doing it online – and there are ways you can use this to help further your business' traffic and sales. Here's how.
In the business world, creating effective branding for your company is one of the biggest challenges business owners have to overcome. It usually sets the tone for everything else in your business. One option many businesses are turning to is an open call for talent via the Internet, commonly known as crowdsourcing.
Enter Instagram, a popular smartphone camera app that allow users to share photos online. Consumers like Instagram because it includes simple tools called filters, which makes an image sharper, brighter, or crisper, or can add a multiuse of other visual effects; clearly part of its popularity. The final image can be quickly shared with on social media sites and websites.
“crowdSPRING’s continued recognition and momentum is a stellar example of the thriving technology ecosystem in Illinois and throughout the US,” said Ed Longanecker, Senior Vice President, TechAmerica. “We congratulate crowdSPRING on their well-deserved recognition and remain committed to supporting the continued growth of our industry.”
The company didn’t start out chasing government projects, but over the last couple of years, it has taken on several. Most recently, crowdSPRING hosted a logo-redesign challenge with the U.S. Department of the Interior. According to Kimbarovsky, the department had a well liked and well recognized logo. But it contained too many colors, so it became very expensive to print.
“The idea is to get marketing tactics out there quickly, track results, then continue with ones that work and dump ones that don’t,” says crowdSPRING co-founder Mike Samson. “The idea is to try a bunch of things and learn through constant trial and error.”
Michael Samson, Edited by: David Wolinsky | 31-May-12 GMT
Creative crowdsourcing is the act of outsourcing tasks through an open call to a large group or community of designers, writers, musicians, filmmakers, etc. In other words, a crowd. Buyers post their creative projects and name their own price and, in turn, creatives worldwide submit their ideas and the buyer chooses the one they like best.
A logo is the foundation for building your brand. Keep in mind that memorable logos don’t need to describe what your business does. Ever seen a car manufacturer with a picture of a car as its logo? How about a picture of a shoe on a shoe? This logo for electric motorcycle company Brammo is a perfect example of how simplicity can communicate strength. The design came from crowdSPRING, a marketplace where graphic designers submit ideas for projects.
In an article published on Wired.co.uk on 12 April, David Airey, a well-established and talented graphic designer, argues that businesses take a huge risk when they use online design marketplaces to source their creative work. Airey implies that design communities like Crowdspring are populated by amateur designers who will sell a client a plagiarised design because it is "faster" to do so.
Interesting notion, but the data doesn't bear this out. In just four years Crowdspring creatives have submitted almost 3 million individual designs to projects on the site.
Because his own transition to a healthier diet inspired him to start the business, he wanted the logo to scream health. He posted a request for a logo on CrowdSpring, an online marketplace for crowdsourced designs, and paid $400 for this one. "We felt it really spoke to a healthier you," Lauver says. "But, it turns out, most consumers assume healthy food doesn't taste good, so it pigeonholed us."
Crowdspring- a for-profit crowdsourcing company for creative work (logo design, website design, etc.) – has an alternative approach to deciding between spending funds on your mission vs. creative marketing and other endeavors. It’s called Give Back, and it’s sure to make a lot of nonprofits very happy.
"For many brands and entrepreneurs, stunts typically fall flat, and sometimes can even backfire," says Ross Kimbarovsky, co-founder of Chicago-based crowdsourcing creative marketplace Crowdspring. "But there are smart ways for brands to associate with interesting causes and promotions that reflect their values and complement their marketing."
"Circles are invaluable," state Ross Kimbarovsky and Mike Samson, co-founders of crowdSPRING. "Think of circles as your customer groups. Most businesses will have a variety of different customer groups and sometimes you want to communicate separately with each group," they explain.
Well, we asked employers to share their tips for job seekers. Here’s what Mike Samson, co-founder of crowdSPRING.com, suggests based on his experience hiring employees and seeing thousands of resumes and applications flow through his freelance site for designers.
Designing a logo or website is not a risk-free process. Typically, you pick a designer whose work you like, explain your vision as best as you can, and hope it will come out right.
Here's how to circumvent that process: Try Crowdspring. It's one of several design-centric communities that rely on crowdsourcing to mitigate risk and turn the design process into a competition for your budget.
Call the pros. You need a professional appraiser to put a price on the company. “It’s a tricky business because there are many ways of determining the value of your business,” says Ross Kimbarovsky, co-founder of crowdSPRING and an intellectual-property lawyer.
"Successful people are successful for many reasons," says Kimbarovsky. "Successful people look at mistakes or failures as opportunities to learn. People who fear failure rarely have such learning opportunities. And very often, even if they do, the fear of failure completely paralyzes them."
We’ve covered outsourcing sites before, like Elance and Freelancer.com, which are open to all kinds of freelancers, from telemarketers to virtual assistants to graphic designers to bookkeepers. But some, like Chicago-based CrowdSPRING, specialize.
The producers of "Trep Life," the Chicago-based series of webcasts exploring the joys and challenges of entrepreneurship, just released the latest episode, featuring Ross Kimbarovsky and Mike Samson of crowdSPRING.
You might think that it’s pretty strange for a guy that’s launching his new online agency to promote an alternative to working with an agency altogether… but that’s what I’m going to do. I’m sure I’ll get some hate mail from my designer friends for posting this. I’m okay with that. I’ll explain why.
Crowdsourcing is an incredibly effective way for companies to cut costs as well as generate ideas, and in an age of digital communication, it is also a great way of connecting with customers or advocates.
Small businesses are becoming savvier about social media. And, increasingly, smaller-scale operations are turning to Facebook, Twitter, LinkedIn, and other social channels for promotions, customer acquisition, and sales leads. An impressive 75 percent of small businesses now have a presence on a social media site.[...] This new data comes from CrowdSpring, a Web design firm that crowdsources all of its projects and that created the splendid new infographic below.
crowdSPRING is an online marketplace that connects companies to artists for commissioned projects like CD covers, logos, copywriting and more. crowdSPRING was given the Chicago Innovation Award of 2010, was nominated for a Webby in 2009, and won the Stevie Award for New Product or Service of the Year in the 2009 American Business Awards. I had the chance to speak with co-founder Mike Samson at Techweek, where I asked him about crowdSPRING’s famous clients, the future of crowdSPRING, and the weirdest commission he’s ever seen.
Creativity is always in demand for businesses both large and small, but it doesn’t have to seem out-of-reach for the beginning start-up. From creating logos to websites to industrial designs, Chicago-based crowdSpring has provided a vast pool of creative talent all kinds of businesses since its launch in 2008.
Got a flair for graphic design and a passion for buffalo? The Interior Department has an assignment for you. The department is using crowdSpring.com to gather entries and will award $1,000 to the creator of the winning design, with $250 going to the second- and third-place finishers. The deadline for entries is June 15.
The creators of a recipe book made up of 140-character recipes crowdsourced through Twitter is asking the public to choose the illustrations. These recipes will be accompanied by pictures chosen by the public on Facebook following a design project on CrowdSPRING, and will be made into ‘Tweet Pie: The world’s shortest recipe book’.
I’m featuring interviews this week with founders from companies where I have directly used their products and I’m excited to have had the chance to interview Mike Samson, founder of crowdSPRING. crowdSPRING is a very cool crowdsourcing company that brings designers together with people who have design projects.
Competition is tough over at Crowdspring where there are 88,000+ creatives vying for about 250 or so open projects at any given time. Awards can range from $100 to $1,000 or more, depending on the specific assignment. Main project categories include print design packages, logo and stationery, logo design, company naming and small websites.
Chicago-based crowdSPRING is a small business primarily serving other small businesses. It is one of a handful of companies—all new and small--that has disrupted a centuries-old graphics design business. The company has accomplished it quite fast and at low cost.
New Equity Business takes an in-depth look into crowd funding and crowdsourcing, providing a list of pros and cons to utilizing these resources. crowdSPRING co-founder, Ross Kimbarovsky, discusses the rise of crowdfunding and the key elements of a successful project in this two- part series.
Crowdsourcing. Tiffany Reed owns a graphic and web design business and is always looking for new clients. She benefits from a crowdsourcing site called CrowdSpring, where thousands of projects are posted, along with the price the buyer is willing to pay. Creative freelancers and small business owners like Tiffany submit their work for consideration.
Part of crowdSPRING’s goal is to make it easier and more affordable for such businesses to buy creative services. On the crowdSPRING platform, a buyer posts a project and a brief, names his or her price, and creatives submit design ideas. Unlike with some competitors, crowdSPRING requires its members to put up finished designs and not just concepts.
Sarah Harris, like most marketing managers at small companies, relies on freelancers to help with design projects. Frustrated by her "so-so" experience with freelancers, she turned to a site called crowdSPRING in 2008. There, she ran a logo design contest for her employer, Los Angeles-based jeweler Adiamor — and was introduced to crowdsourcing.
Consider crowdsourcing giant crowdSPRING, which averages approximately 225 open projects at any given time. It boasts a community of more than 75,000 designers, photographers and writers from 185 countries. crowdSPRING started with graphics projects, but has since added photography, writing and, yes, industrial design.
Crowdspring.com provides access to more than 80,000 creative and industrial designers and writers. If you need a product package designed to your specifications, Crowdspring allows you to set your own price and then choose the final design. It even comes with a 100 percent satisfaction guarantee.
A simple guide to delivering value. Using social media well is not about advertising or PR so much as it is about creating value, value of high enough quality that it will bring your followers back again and again because of what you have to say and the resources you have to share. In this roundup of favorite Twitter links, Ross Kimbarovsky shows us how to create the kind of value that will keep a dedicated niche following coming back for more…and then some. crowdSpring
4. Legitimate burn-rate reducers are now mainstream. If entrepreneurs need money like people need food, the web and growing entrepreneurial ecosystem has enabled entrepreneurs to go on a diet without sacrificing their health. Sites such as Crowdspring.com allow startups to get the quality marketing assets needed (just the basics, but they are the required basics – logos, web design, and copywriting) at a lower cost than ever before.
crowdSPRING’s site claims that, “96% of our customers claims crowdSPRING actually works” and it seems that the industry press agrees. Launched as a way for the little guys to compete for business, crowdSPRING puts proposals on an open market where freelancers, solopreneurs and small shops can compete for the business.
Co-founders Ross Kimbarovsky and Mike Samson both had successful careers before launching crowdSPRING and show no signs of stopping. crowdSPRING is one of the companies that help put Chicago’s tech community in the public eye outside Chicago and does it in style.
Over 17,000 paid projects have been listed up on crowdSPRING’s online marketplace for creative services since the site launched in 2008.
I invited Ross Kimbarovsky, the company’s co-founder, to tell me how he launched because marketplaces are notoriously hard businesses to start. Marketplace-based businesses force a fledgling startup to pursue two constituents at once. In this case, Ross had to get both customers and creatives to join crowdSPRING or the site would be useless.
Find out how he did it in this case study of a successful marketplace launch.
CrowdSPRING.com works in a similar way, but allows for more confidentiality. (The current website of the powerful Ways and Means Committee of the U.S. House of Representatives was designed as a CrowdSPRING project.) The company charges a listing fee of $39-$199, plus a 15% commission on the price you pay for the project. The more you pay, the more privacy settings you can activate, so competitors won't know what you're up to.
In early 2008, CrowdSpring launched a private beta, before going public in May, 2008. Since then, the company has attracted 75,000 designers and writers from 185 countries, and 20,000 registered buyers, including many multinationals. In addition to logos, CrowdSpring can be used for web design, industrial design, graphic design and writing assignments.
Well crowdspring.com is perhaps the best option available for every one whether he is a designer or a buyer. Crowdspring .com offers services for both designers and buyers of designs. The site is very professionally designed and arranged you can once signed-in you can choose the projects from your choice. The site hosts a variety of projects from logo designing, website making,ad-banners, book writing, to even character designing for animation movies. Recently a project offered $11000 (yes that eleven thousand us dollars) for a website design. This site is best suited if you want to be compete at professional level, the designs submitted here are really of some standard.
These include Crowdspring, a design venture which, according to Chicagoan co-founder Ross Kimbarovsky, thrives by offering a level playing field on which talented but unknown creatives can compete with established rivals.
What does your company do?
crowdSPRING is a leading online marketplace for buyers and sellers of creative services. crowdSPRING offers logo design, web design, other types of graphic design, industrial design and writing services (such as company names) at an affordable price. On an average crowdSPRING project, a buyer will receive more than 110 concepts.
Crowdspring connects companies looking for creative work with web designers, artists, marketers, and writers who can fill their needs. The company, which launched in 2007, now touts 75,000 members, and bills itself as the “world’s largest marketplace for creative services.”
If you missed the first part of my interview with Mike Samson, co-founder of crowdSPRING, where he talks about how crowdSPRING successfully raised $3 million in angel funding and shares some important tips that every entrepreneur will find useful down the road, click on the link below to get started.
crowdSPRING, an online marketplace for crowdsourced designs and writing, recently launched a new design project from Royal Philips Electronics to encourage entrepreneurs, designers and inventors to come up with the most innovative ironing steam generator of the future.
Northwestern University's Co-Director of Intelligent Information Laboratory, Kris Hammond, explains the concept of crowdsourcing and how Amazon, crowdSPRING and Threadless employ various aspects of crowdsourcing in their respective business models.
hilips is crowdsourcing ironing. Specifically, the electronics brand has teamed up with crowdSPRING and issued a call for a new steam generator iron.
The deadline is October 13th to submit ideas. The creative brief:
“Philips is looking for break-through designs which are advanced, distinctive, easy to experience and designed around people’s needs. It must be a true winner in the stores/ shelves. Please remember we are not looking for a ‘re-Design’ of the existing products(s), the awards will be granted to concepts showing a great deal of creativity: which are innovative but also feasible. Your entry should consist of designs for a new ‘iron’ accompanied by the ‘base’.”
When Heather Whaling needed a logo for her public relations company, she turned to crowdSPRING, an online marketplace that brings together buyers and sellers of creative services such as graphic design, Web design and writing.
If you run any kind of business, large or small, you're always looking for ways to get quality work done at a low cost. And when it comes to contract jobs like web and logo design, or copywriting, you're caught balancing between quality and cost. A couple years ago, CrowdSpring launched as a way for small and medium-sized businesses to get those projects done at a set price from multiple people around the world. Each project is a contest, and the buyer gets to pick the winning creative work -- meaning everyone else just created something for nothing.
"Rapid growth of job postings on freelance Web sites for highly skilled workers, including PeoplePerHour.com, 99designs.com and crowdSPRING.com, is fueling the [moonlighting] trend. Others start businesses on the side."
Crowdsourcing websites such as crowdSpring LLC allow you to post what sort of work you want done—such as having a new logo designed—and how much you're willing to pay. The designers on the site—who number more than 67,000—can submit entries for the project, and from there you simply pick your favorite.
And, while former Apple staffer Kawasaki's decision to crowdsource his latest book cover is throwing the task open to the floor, Crowdspring's MO (it is the middle man between client and craftsman) the final decision on the artwork will be made by Kawasaki himself--because that's what they probably teach you at the Apple School of Business.
“By working with crowdSPRING, I was able to generate more than 200 logo and branding proposals,” said Zafarnia. “If you tried to do that offline, it would cost you hundreds of thousands of dollars. But by doing it this way, I only spent a small fraction of that. And I love the logo and the brand we came up with.”
When I wrote my most recent book about the chaos created by the digital revolution, I, of course, needed a cover. In the spirit of my subject matter, I crowdsourced the project through an online site called crowdSPRING.com. More than a hundred designers from around the world took on the project, and the winner got 500 dollars, plus the glory of illustrating The Chaos Scenario.
CrowdSPRING advertises itself as a one-stop-shop for virtually every kind of graphic design and/or content need that clients might need. The question become: can crowdSPRING deliver, or is it simply another overhyped company? To answer that question a fairly as possible, it would help to take a look at how crowdSPRING works from the perspective of a client.
By partnering with crowdSPRING, more than 400 designs were submitted during the six-week competition in a battle for more than $80,000 in awards. LG awarded $20,000 plus a Wacom Intuos4 medium tablet to the first place winner, $10,000 to second place, and $5,000 to third place. Each of the top three winners will also receive professional design and sketching software from sponsor Autodesk, Inc. LG also presented 37 honorable mentions with $1,000 each!
Those at crowdsourcing companies disagree, of course. Crowdspring has 63,000 graphic and visual designers on its platform, with clients frequently using it to get logos completed. CEO Ross Kimbarovsky said he doesn't shy away from the spec-work charge.
99% of email newsletters sent by technology service providers are lame, yet a recent newsletter I received from crowdSRING (online market for creative work like web design, logos, branding, etc. http://crowdspring.com) had me not only open it, but I actually read the whole thing.
The founders of crowdSPRING didn’t waste time trying to tell the world how special they are, or trying to convince people to use their service. Instead, they developed a brand story and content that spoke to the larger realities and pressures of small business owners.
Right from the start, crowdSPRING's founder Mike Samson recognized the need for timely and accurate responses to support requests. In the world of web startups, he explains, customer service and support is not something you think about after you've built up your customer base, it's how you build up your customer base.
Once you've organized all those thoughts and ideas, it's time to start your project. If you have the writing down but need a logo, or if you're artistically inclined but could use some cleve copy, head on over to CrowdSpring.com.
As of Wednesday, the popular service opened up their designer's club to include copywriters. Now clients looking to crowdsource text for any use can log onto crowdSPRING, set up a contest for users to submit their work to, set a reward price, and watch the entries roll in.
When the economy tanked, Rowe's suburban design business dried up. But soon she found the Web site Crowdspring.com where companies post projects so anyone can submit design ideas. A company picked the second design Rowe entered for their logo.
What the company, crowdSPRING LLC, is attempting to do is akin to creating an eBay for creative work. The firm bills itself as an online marketplace for graphic and industrial designs. When Barilla needed a new pasta shape and LG needed a phone design, they went to crowdSPRING. And the company has helped hundreds of small businesses buy professional designs, in many cases for hundreds instead of thousands of dollars.
The logo competition cost the museum nothing and was conducted last July through the Web site Crowdspring.com. Milanie Cleere, CEO and founder of Oompa.com and Oompa Toys, which has a store in Middleton, suggested the museum conduct the public competition and donated the $1,000 prize money for the winner.
While the importance of a logo in brand-building is overblown, there is another aspect of logos that is often overlooked: the effect it has on the business. I've just completed my ninth logo facilitation using crowdSPRING and am starting another logo project this week. Without a single exception, the completion of each logo project energized the business.
The Joffrey posted its proposal on CrowdSpring.com, where 49,000 registered users can vie for the work. "Small, mid-sized business did not have easy access to high-quality design and designers, and we see ourselves as a bridge to those gaps," says Mike Samson, co-founder of Chicago-based CrowdSpring.
I love this topic: Crowdsourcing. I'm a believer and I put my money where my mouth is. When we re-branded Fanscape with a new logo and a new website about a year ago, we used a website called Crowdspring.com to design our logo.
crowdSPRING: An amazing resource for small business logos. I have now down 7 client logos using crowdSPRING and am working on two more. You can get a good logo for as little as $200. Check out my guide to using crowdSPRING to get a good logo.
Once you have chosen a good name for your venture, you need to start building the user experience and brand identity. Whether it is logo or site design, consider crowdSPRING to engage a community of professionals from across the web to deliver quality designs.
In most cases, the company in need will look over a selection of designers, review portfolios, and pick one to come up with a design. But why only choose to employ the abilities of one designer when you can crowdsource the project and pick from an unlimited number of submissions from a vast community of designers? The controversial but still successful crowdSPRING does just that.
Crowdspring.com is the online matchmaker for small and medium business, and a global community of 47,000+ independent designers in 150 countries. It’s a head-slapping concept that’s pure genius in its simplicity
While you’re on the job hunt, if you’re looking to earn money in the meantime, you could take part in crowd-sourced projects. Popular sites such as 99designs allow designers (budding or actual) to submit designs for free, for people that are looking to commission projects. If your designs don’t get picked, then you’re still building your profile and experience in the meantime and your pro-activeness will reflect well on your CV. Crowdspring is another good site for designers.
While you may be a fashion plate, your business doesn’t have to be. Are your customers conservative? Then go with a strong, yet neutral image. If you’re confused about your look, your prospects will pick up on that. Interview a few graphic designers and don’t think about cost – at least at first. Investing thousands in an image pays off as your look becomes well-known. Or, you can outsource your image project to a company like CrowdSpring who has 45,000 designers ready to work on your project.
For one of those projects, Green at Work (in which I participate), a logo needed to be designed. It was done through Crowdspring, a crowd-sourcing platform. Even the seemingly simple process of having a logo designed by a crowd has many aspects of open innovation to it. I would like to share the experience with you and place it in the context of idea management.
Struggling to figure out the return you get from conferences and trade booths? In this On A Roll video, Mike Michalowicz, shares his technique for measuring return on investment for conferences and trade shows as a response to Mike Samson and Ross Kimbarovsky from crowdSPRING.
If you are skilled at what you do, you can even charge hundreds of dollars for your services. In this market, if you are good, you get really rewarding compensation, if you are not so good, not so great compensation. It is one or the other. If you consider this to be your type of “work,” feel free to join CrowdSpring and 99 Designs to find web designing, logo designing, opportunities.
This discusses crowdsourcing from an advertising point of view and shows that certain websites like OpenNet.net and Crowdspring.com offer advertising, marketing and design ideas via the crowdsourcing method where, in one example, a network of more than 11,500 creative people from more than 125 countries contributes their designs. A request for a simple logo generated over 1200 submissions.
Ross Kimbarovsky, co-founder of crowdSPRING, an online marketplace for creative services, advises that people find a niche that's interesting to them and find a way to provide value to someone else interested in the same topic. Be engaging and share useful information.
Just recently, I used crowdSPRING’s creative community for designing the logo of a new project website... It’s a simple email, thanking me for the business we did, asking for feedback, and mentioning that spreading the word (for example a blog post) would be appreciated. It’s a short, honest and to-the-point email, and this short blog post proves that it works.
It can be a challenge at a small company to find affordable high-quality creative – whether for a website, print materials, or overall branding. Chicago-based startup crowdSPRING was started to solve this problem – to help people from around the world access creative talent, and to help creatives from across the globe find new customers.
At the same time, sites such as crowdSPRING.com, a type of graphic design auction house where people in the market for graphic design work post the specs of a job and how much they are willing to pay, are not without their controversy.
crowdSPRING is an upcoming startup that aims to provide a transparent process for obtaining creative talent, with a strong emphasis on quality content and trusted freelancers that companies can work with.