Cascina Malfiossa is a rice producer of northerm Italy with centenary tradition. "La Malfiossa" is the farm who gives its own name to the rice they produce and sell. I was asked to create a clean, elegant, unique and memorable brand. Final design combines this ideas looking for a concept totally apart from the classic design of brands in this market, with brand image associatted frequently with images of the final product (rice, plates, etc)
