Stokefire

Pennington Bailes Hang Tag Logo

Category
Logo
Description
We were going for a hang-tag logo using an existing ampersand from their current logo. We 'blew-up' the ampersand and used negative space and hand-inking techniques to make it feel artisan.

Note the lack of corners on top right and lower left, allowing the ampersand to overlap the name-text without impacting the spacing or design feel.
Tags
hang tag, logo, ampersand,