Artwork for the ila DUSK personal alarm covers and skins. The creative brief is centered on female empowerment.
BBH, one of the leading advertising agencies in the world, is developing an advertising campaign around ila DUSK, a new personal safety alarm for women. The campaign aims to get a personal alarm into the hands of every woman of any age who has ever felt vulnerable when out and about at night, running in the early hours of the morning, alone in a hotel room or even walking a dog.
