They are an apparel design and manufacturing company. Launching a line of clothing for the junior market ( girls, approximately but not limited to, 15 to 25 years old)
The concept is based around a surf/skate lifestyle combined with a free spirited, holistic, artsy, bohemian kinda girl.
They needed a logo and wording for a main label, typically sewn in below the collar of blouse or shirt which indicates the brand name etc. lAnd also, a hang tag. (typically attached with string around one of the buttons of the shirt. Or, hanging from the loop of a pair of pants.
