Rebranding Excercise

The client wanted to freshen up their website without completely altering their established recognized brand. The company is a consulting firm for small businesses and wanted a gentler, more genuine look to communicate their family values and commitment to their clients. I revised their original logo, choosing a softer font instead of the rigid 'corporate-looking' stiff font previously utilized and added dimension to the logo to give it a softer feel, while keeping a similar icon so clients will still recognize the brand. View original logo here: www.tacticalbusinesssolutions.com.

Category: Logo Design


Tags: business davis design jill jilldavisdesign solutions tactical

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