This is unique text - not a font... In the world of too many fonts this would help differentiate your logo / brand from the rest.
T-Shirt example...
This identity system was meant to grow with the client. They could create unique / new sub brands or products using the pixel grid - or make your own little pixel aliens, creatures or explosions... whatever!
The logo and other elements could also be taken apart and used in pieces creatively for online application or print use (including t-shirt designs or other product application)
