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Clothing retail full campaign

This is a clothing retail company from Serbia with their 2006/2007 collection. I did the Art Direction for both video and photo shoot, supervision on location, selection and retouch of the photographs and production of various forms (magazine print ads, billboards, large prints for shops, catalogues, bags, window display features, calendars). Top left is a standard format of a magazine ad, and on the left side is the mostly run billboard. From middle to the bottom are a couple of key frames from the TV ad. I worked here with a large team of people (amongst them a pyrotechnist ) and it was shot for two days on outdoor location.

Category: Print Design

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Tags: ad art billboard campaign clothing direction photography print pyrotechnics retail tv video

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