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Publicity photo Art Direction

The top photos are of Nina Nikolich, furniture designer from Belgrade, Serbia. The Art Direction idea was to have her as a Japanese women, because her designs are very minimalist and of natural materials. The additional joke are the carpenter's pencils/rulers in her hair. It came out in various magazines in Serbia. The bottom photographs are on the pages of Serbian ELLE magazine, they are publicity photos for an interview with Alexandar Nikolich, New York based fashion designer and native Serbian. The idea was to go by the river, because his collection was inspired with water, and do a little reminiscence of legendary Yves Saint Laurent photos with the mannequins, because he was Alexandar's mentor in life.

Category: Photography

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Tags: art designer direction elle fashion furniture magazine photos publicity

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