This project needed to be very simple. The logo would have to go on very, very small packaging. We kept the simple globe shape and added thin areas to it as it rounded out to create a 3 d like effect. We used a very bright, energetic, creative color of orange and then placed it next to the anchor globe color of black and used a very techy gray.
While we could have gone all out, keeping the logo very simple and letting the V and the Globe carry the weight and the simple name Valbar... leaves room for the client to add a tagline of their own down the line.
