This logo was designed for a theatre education program in London geared towards primary school children with the aim of encouraging more fruits and vegetables into their diet. The client wanted it to appeal to parents as well as children, have a slightly retro-vibe and not be too cartoonish. It had to include a rainbow, sun, rain drops and the variety of fruits and veg. The vegetables and fruit were all hand drawn as vector art and are used throughout the client's website as symbols and design elements.
Category: Logo Design