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General Mills

General Mills is the sixth-largest food company in the world, marketing brands such as Betty Crocker, Pillsbury, Green Giant, Cheerios, Gold Medal Flour, and Häagen-Dazs. For the Cheerios brand and for Yoplait yogurt and snack brands, I developed cause marketing partnerships and related public relations materials, speeches, award language and event plans. For the Foodservice Division (marketing cereals and mixes to college and university food services), I created sales contests and sweepstakes and all related written materials, as well as media kits and event plans for award-winning institutional customers.

Category: Business Writing

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Tags: award brand cause cheerios contest food general mills marketing media packaged goods partner pr press kit public relations sales speech sweepstakes

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