This logo was created for a store specializing in fine Italian products and imports. To keep this logo geared to a more affluent audience I wanted to set a color palette different from traditional green, red & white. I thought the colors of the Black Mission Fig would work well in creating a palette that was inviting yet less traditional. I also used the fig as a main icon which a customer with higher taste and an appreciation for classic Italian goods, could identify with.
Tags
fine food, epicure, italian, fig, specialty, stebler creative, logo
