Logo designed for Saval Insurance. Idea was that the client wanted to convey a sense of warmth and nurturing with familiarity and individual attention to their own clientele that makes them stand apart from their competitors. Client wants to express that they are not just an agent but part of the family, with a feminine touch of flair that really shows their personality and business method through their brand. Colors chosen are neutral, yet warm and comforting. The icon itself is derived from the typography but developed such that the idea of growth and nurturing a seedling is conveyed with a protective, loyal feeling.
Category: Logo Design