This logo is comprised of an icon and a typeface and can be used either separate or whole. The icon itself is fluid and organic and reminiscent of my signature when I blur the M and Y together of my initials (M.Y.). It becomes fluid like water as well and that is a personal preference. I chose the font to be Helvetica Neue because it's young, hip, stylish, friendly, and decisively strong. The neutral colors convey stability and timeless-ness with a friendly, modern demeanor.
Category: Logo Design