Identity style guide that redesigns the Florida State Parks brand. The book includes physical samples of the complete stationary and business system. The style of the book cover reflects each of the 5 regions which make up the whole of the state parks system: NE, NW, Central, SW, and SE. They fold out accordion-style with a little teaser paragraph describing each region. This style uses photography and illustration to promote the parks' idea to take oneself out of the theme parks and put oneself in the scenery of the "REAL" Florida.