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Tsumura sellsheets

Tsumura is one of the largest Japanese pharmaceutical companies, they pioneered the use of herbal remedies in its R&D of new drugs. I developed an identity system incorporating the use of photography, distinctive color palettes and typographic treatments in order to brand each of the 12 brochures within a hierarchy. This approach differed substantially from the previous effort, which tended to dilute the image.

Category: Print Design

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Tags: corporate identity

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