For this poster I wanted to capture the sense of isolation and tension of the main character, colors and images were chosen to support those emotions. The play itself is set completely in interior locations, I thought that placing the character outside added interesting contrast and dimension.
This design is all about the use of space and positioning of elements. This composition makes use of three separate images, The man, the foreground and the cloudy sky background. These images were combined in photoshop
Initially the figure of the salesman was centered on the page, moving him to the left helped to add interest to the design, doing this also allowed me to position the text in a way that provided a vertical line for the eye to follow from the left edge of the text upward to the salesman.
Again this issue of tension comes into the design, positioning the figure at the edge of the 2/3 page area throws the composition slightly off balance, the text brings the composition back into balance even though it is positioned unconventionally. The two elements work together to both create tension and add balance, this idea parallels some of the themes of the play.
I used the font "Mager" since it's height in all-caps supported the height of the composition. This narrow sans-serif font also reminded me of playbills from the 1940's. A thicker or chunkier font would have added too much visual weight to the composition. I was somewhat concerned that this narrow font would suffer readability issues, but at these larger sizes it works fine.
Category: Print Design