This is a poster for a lecture series focused on paranormal events. I used the black butterfly image to represent the strange and unknown. For this composition I combined, digital painting, scanned objects and photographs and text. I wanted to create an image that was visually rich but which still supported the text. I feel that I pushed the visual elements right to the point of distracting with from the textual content. Of course this is subjective but I feel that that any further imagery would have detracted from the composition.
Repetition played a large role in this design, repetition of the butterflies, horizontal lines and color. The composition is broken into three segments, each segment has an element which ties in with the other. Note the netting in the top right corner as well as the bottom right section. This netting is the type used for making plaster casts, it was scanned into photoshop and helps to aid interest as well as tie separate areas of the design together. I would describe the overall approach to this work as "Grunge on a Grid" since it incorporates modern layout and type combined with a deconstructed, visually rich, almost chaotic backdrop.
The font used for this poster was "Impact" for the "Frightened by Butterflies" type; this font was rasterized and then chipped away at with the eraser tool set at a 1 pixel brush size to achieve the deconstructed look. Illustrator was used to position the rest of the type.
The main focus is on the large black butterfly, the eye travels up to each consecutive line of text and then down to the details at the bottom of the page. The text actually makes more sense this way than if it is read from top to bottom.
Category: Print Design