For $3000 they received 204 design concepts from 55 designers!
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Starts: 17-Feb-11 3:47 p.m. GMT
Ends: 24-Mar-11 4:47 p.m. GMT
Award 1: $3000, was awarded to QED
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This is a Structural Packaging Design brief : we’re looking for an Iconic Packaging able to create a New Category of Snacks.
Consideration of Consumer convenience (functionality, handling, disposability and suitability of the product), a high level of shelf stand out and Recognise-ability of pack on-shelf are important aspects of the brief.
Nevertheless Concept Proposals shouldn’t miss out the familiar and warm character, and should be close to consumer and daily consuption.
The solution must be visually attractive with good presence and must consider both the On-the-Go Preservation & Space Optimization.