MojoMilk has picked a winning packaging design

For $1200 they received 115 design concepts from 22 designers!

  • Award 1
    front by Gernet

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Dates

Starts:9-Jun-10 5:26 p.m. GMT

Ends:18-Jun-10 5:26 p.m. GMT

Awards

Award 1: $1200, was awarded to Gernet

Formats

Vector EPS, JPG,

Contract

Preview: crowdSPRING Contract

Materials

File 1: Abunda_Logo_4_.jpg (9.1 KB)

Uploaded on 9-Jun-10 5:23 p.m. GMT

File 2: MojoMilk_package_copy_... (44.5 KB)

Uploaded on 9-Jun-10 5:23 p.m. GMT

File 3: stickpack_1x5_5.pdf (232.4 KB)

Uploaded on 10-Jun-10 3:24 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Who are you?

Abunda Functional Foods is a new, innovative company that is dedicated to creating outstanding healthy and functional products. We blend the latest nutritional science to deliver better health & wellness, but we won't compromise on taste or convenience. We create better products!

What do you need?

We are launching a new product called MojoMilk. Imagine your favorite chocolate milk mix, like Nesquik, but healthier. We need a package designed that is attractive to both kids (2-18) and parents. The package includes an outer box that holds 10 individual stick packs. Design must include both the stick pack and the box.

Who Is Your Audience?

Kids 2-18.
Parents- Typically college educated and health-aware.

We Like These Examples

We do not want the typical cartoon character type kids package. We wish to be a bit more sophisticated in our approach to kids (they are more sophisticated than you may think). Clean, contemporary, bold.

We Absolutely Must Have

We want really clever and creative ideas and insights.

Brief updates

9-Jun-10 5:35 p.m. GMT
Just to give you a bit more about MojoMilk....
Imagine your favorite chocolate milk, like Nesquik, but with 60% less calories, no artificial ingredients and 10x the active cultures you get from yogurt. Now it's a health drink! MojoMilk tastes as good (or better) than Nesquik but provides true health benefits. Probiotics help support the immune system (lots of clinical data to support this!) and aid with digestion. We use the best, most advanced and clinically studied probiotic. Now that MojoMilk is coming to the market, why add chocolate flavored sugar to your milk, when you can add better health.