stevenkalin has picked a winning packaging design

For $750 they received 126 design concepts from 39 designers!

  • Award 1
    Variation of first post. by johnmolenaar

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Dates

Starts:27-Jul-09 6:39 p.m. GMT

Ends:3-Aug-09 6:39 p.m. GMT

Awards

Award 1: $750, was awarded to johnmol...

Formats

JPG,DWG,CAD

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

LET ME TELL YOU ABOUT US:

We are Contrails Vinters and we have a one time offering of 2008 Napa Valley Cabernet Sauvignon

HERE IS WHAT WE NEED:

We need a Label Design. There will be two labels. A front which should contain the following:

Billy Ray's Recession Cabernet
2008 Napa Valley Cabernet Sauvignon
750ml
14.5% Alcohol by Volume

The back label will contain the following message which should be a good prompt for the logo design and the front label.

Let’s face it; in today’s challenging economy do you really want to spend $50 on a Napa Valley Cabernet? Of course not. You want to spend $15-$20 on a wine that should be priced $50.
We here at Billy Ray’s Recession Reds feel your pain. That’s why all of our premium quality Napa Valley Cabernet Sauvignon and Merlot is priced to help make this tough time a little easier and a lot happier!
All of our wines have spent 12 -14 months in new French oak and have been lovingly handcrafted in small lots of less than 100 cases.
Perfect with your favorite red meat or your recent pink slip!
Billy Ray’s Recession Reds.
Seriously affordable wines for seriously bad times!

These may not be the exact words, but you get the picture.



We will also need this government warning:


GOVERNMENT WARNING: according to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. Interestingly, if it weren’t for alcohol most women wouldn’t be pregnant.

OUR TARGET AUDIENCE IS:

Red wine drinkers looking for a good wine at an affordable price.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See above.