For $2500 they received 58 design concepts from 19 designers!
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Starts: 7-Sep-09 10:18 a.m. GMT
Ends: 17-Sep-09 10:18 a.m. GMT
Award 1: $2500, was awarded to oblio
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A very well established brand, leader in its category is looking for fresh thinking and innovative ideas. The brand is new, and differentiated vs. existing portfolio. The brand positioning is precise and unique in the category.
The brief: investigate and push the boundaries in term of packaging structure. This new brand is establishing itself with novel packaging, breaking some of the rules of its category and is now looking for the ‘what next?’
Format for delivery: 3D sketches, including details on opening/closure mechanism when required.