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Package / Print Design

We see package design and print design all around us – in magazines, advertisements, on product packaging, on the web, in newspapers, etc. Today, more than at any other time, businesses of all sizes, from one person start-ups to small and mid-size businesses to international conglomerates, need package design and print design to help stand out from the competition. Effective package design can help a company catch the eye of new customers and good print design can help a company to more effectively market its products or services.

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Package Design, Packaging Designers & Print Design / Designers

Package design generally refers to the design of enclosures for distributing, storing, selling and using products. In its most basic form, packaging protects products from shock, breakage, temperature, etc. Package design can also secure items for shipment and distribution and can add convenience to display, sale, use and reuse. Most of what we buy comes in a package. Often, that package is itself in a package. For example, the toothpaste we use is an example of package design that is often intended to balance convenience and size (for storage, distribution, sale and use). The term print design refers to visually communicating in print something about a product or service. A packaging designer can use a logo, images, words, and techniques such as typography and layout, to create visual representations of ideas and messages. Most things that we see in the real world involve print design. Look around you as you sit at your computer. We see print design on business cards, brochures, advertising, wine labels, magazines, newspapers, books, etc. Print design is all around us. The cost to buy packaging design varies widely among firms, packaging designers, and also varies significantly by geography.

Packaging Design and Print Design Firms

Pros – Packaging design firms often provide high quality design work. They will also provide various options for your package design and print design that will give you some variety to choose from. Cons – Package design and print design firms can be very expensive and you may find that the design price is out of your budget. Tip – If you decide to engage a creative design firm, you should look for at least three or four firms and obtain creative quotes so that you can evaluate the cost of hiring any of those firms to help you with your design needs.

Freelance Package and Print Designers

Pros – Freelance package designers and freelance print designers can bring the best of both worlds together - providing a high quality services at lower prices. Depending on the designer, you may also be able to receive your design in all the shapes and sizes you need. Cons – The single biggest issue with utilizing a freelance package designer or freelance print designer is finding the right one. There are many freelance package designers and freelance print designers and picking the right designer is often a difficult task. Tip - If you decide to engage freelance packaging designers or freelance print designers, you should look for at least three or four designers and ask them for detailed quotes so that you can evaluate the cost of hiring any of those freelancers to help you with your package design or print design needs.

Understanding Package Design and Print Design Prices

Design firms will have different prices for package design and for print design. It’s not uncommon to find that some firms charge tens of thousands of dollars for package design, and thousands (sometimes tens of thousands) of dollars for print design. Freelance packaging designers and freelance print designers tend to charge less and tend to have lower prices than design firms. This is largely because freelancers typically don’t need to pay for overhead to maintain their businesses and are able to pass those savings directly to clients. However, this too varies widely. Keep in mind too that designers will often charge different prices based on their level of expertise. And, don’t forget that design prices vary widely based on geography. Packaging designers and print designers and firms in the United States and Europe, for example, may charge higher rates for the same design services than freelancers and firms located in countries who can afford to charge lower rates for the same work. If you decide to engage a packaging design firm or a packaging designer, you should look for at least three or four quotes so that you can evaluate the cost of hiring any of those firms or freelancers to help you with your design needs. When comparing quotes and prices from multiple designers and firms, it’s important that you understand whether the designers are proposing to charge you hourly rates or flat fees. Some packaging design and print design quotes propose hourly rates for design services. These quotes might seem low, but could turn out to be higher overall than other quotes that propose a flat rate for the work. Whether you are evaluating a single quote or multiple quotes, make sure that you understand how you are being charged for the work, because even the most carefully planned and priced job can quickly go over budget and your design price may increase significantly. Sometimes, a design job that is expected to last 10 hours might take 25 hours, and if you are paying by the hour, you might find that your cost is significantly more than you anticipated.

Why Use crowdSPRING for Package Design and for Print Design

Some of the best packaging designers and print designers in the world work on crowdSPRING. crowdSPRING can help you leverage an international community of packaging designers and print designers and eliminate your worries about the cost of packaging and print design. On crowdSPRING, thousands of designers from over 10 countries around the world compete for your business. You will get choice for your custom packaging and print design that you will not get anywhere else. In fact, we guarantee that you’ll receive at least 25 entries to your project, or you can ask for a full refund – no questions asked. Our unique model and design process addresses and solves many of the problems typically found when buying packaging design and print design services. Unlike traditional marketplaces where you might look at three or four freelancers or firms, on crowdSPRING, packaging designers and print designers from around the world post actual designs. You don’t need to obtain quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best. It’s that simple!

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