graeme888 has picked a winning package graphics design

For $450 they received 220 design concepts from 18 designers!

  • Award 1
    aquawater by PLM

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:6-Dec-13 6:41 a.m. GMT

Ends:26-Dec-13 11:59 p.m. GMT

Awards

Award 1: $450, was awarded to PLM

Formats

JPG, Vector EPS, AI (vector based), PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: ED_TPA500SQStreamCap_-... (65.5 KB)

Uploaded on 5-Dec-13 1:41 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Innovative Concepts

What do you do?

Investing in innovative products

How many sides of the package require graphics design?

Multiple sides

List the size requirement(s) for your package graphics design

See attached Tetrapak TPA500 template

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Aimed at Grab-n-Go market for on-the-run water in convenience stores and supermarkets etc. Offers a more environmentally friendly alternative to plastic bottles.

What 3 things would you like to communicate to your audience through your package graphics design?

This package contains quality water - message has to be clear as the water is not visible and it will be sitting beside water in plastic bottles in fridges.
Graphics & text must be simple and striking - no fussy designs - clear and modern.
Environmentally friendly and recyclable packaging.

What package graphics design styles do you like?

Some sort of design metaphor for water ...

What colors do you want to see in your package graphics design?

Colours that are associated with water - blue / white
Blue should be very vibrant
Strong colours

What colors do you NOT want to see in your package graphics design?

Anything earthy such a brown, green or black

What adjectives should best describe your package graphics design?

Simple, Clean, Dynamic, Innovative, Fun

What content must be included in the package graphics design?

Product name in large distinct text: Aqua-Water.

Text about source, mineral content, environmental, recyclability to go on side or back of package (This will be supplied later).

Front of package and sides will be seen when stacked up in a convenience store fridge so are the most visually important aspects of the carton.

Do you have additional info or links you'd like to share?

http://productxplorer.tetrapak.com/en/package/t...

Brief updates

20-Dec-13 5:52 a.m. GMT
We have had so many good designs that we are trying to work through providing feedback to create our ideal designs. Thanks for your patience and enthusiasm!